Xin Youzhi

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Xin Youzhi
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Born (1990-01-01) 1 January 1990 (age 34)
Tonghe, Heilongjiang, China
NationalityChinese
CitizenshipChina
Occupation
Known forLivestreamer on Kuaishou
TitleFounder and Chief Executive Officer of Xinxuan Group
Spouse(s)Chu Ruixue

Xin Youzhi (辛有志) (born January 1, 1990), also known as Xinba (辛巴) - the Chinese for Simba),[1] is a livestreamer with 95.6 million followers on Chinese short video app Kuaishou and founder of Xinxuan Group,[2] a multi-channel network (MCN) company in China’s Livestream shopping e-commerce industry.

Early life and career

Xin Youzhi was born in a farmer's family in a village of Heilongjiang Province, Northeast China.[3] In 2017, Xin founded Xinxuan Group.[4] Xin Youzhi and three other Xinxuan team members are ranked today among the top ten livestreamers in China, counting for nearly one quarter of Kuaishou’s Gross merchandise volume (GMV).[5] During China’s Singles' Day shopping festival in 2020, Xin Youzhi achieved RMB 1.88 billion sales in his 12-hour long live-streaming session.[6] In March 2021, Xin set a record of over USD 300 million sales in one single livestreaming session.[7]

Philanthropy

Xin Youzhi ranked 22nd in the "Hurun China Philanthropy List 2021" released by the Hurun Research Institute.[8] Moreover, Xin Youzhi claimed that his company donated USD 21 million to Wuhan in support for the fight against COVID-19, while he offered medical supplies to his hometown.[9]

Personal life

Xin Youzhi is married to Chu Ruixue. The couple spent USD 7 million to USD 10 million to invite 42 celebrities to the wedding, which took place in Beijing National Stadium.[10]

References

  1. Junjie. "The Hottest E-commerce Live Streamers in China 2020". Pandaily. 1 November 2020. Retrieved on 9 December 2021.
  2. Cheng, Evelyn. "Chinese livestreamers can rake in billions of dollars in hours. How long will it last?". CNBC. 15 November 2021. Retrieved on 7 December 2021.
  3. Jiang, Jude. "Regulators Slap Fines On Kuaishou Sales Star Amid Attempts To Rein In Live-streaming Sales". Business Times. 24 December 2020. Retrieved on 9 December 2021.
  4. https://vaaju.com/portugal/portugal-could-become-a-european-hub-in-livestreaming-technology/
  5. "Top Live Streamer Xinba's Massive Scandal Barely Affected Kuaishou's IPO". China Marketing Insights. 8 February 2021. Retrieved on 9 December 2021
  6. Hua Hongli and Fang Lie. "China Focus: China tightens regulations on livestreaming e-commerce". Xinhua News. 16 December 2020. Retrieved on 9 December 2021.
  7. Deng, Iris. "Comeback king: China's disgraced live-streaming 'sales king' sells in 12 hours what a Hong Kong mall sells in 12 months", South China Morning Post 28 March 2021. Retrieved on 7 December 2021.
  8. "Hurun China Philanthropy List 2021". Hurun Report. 11 May 2021. Retrieved on 9 December 2021.
  9. Huang, Alice. "Meet Xinba, the Chinese billionaire 'sales king' of Kuaishou who donated US$21 million to fight coronavirus in Wuhan". South China Morning Post. 23 March 2020. Retrieved on 9 December 2021.
  10. Huang, Alice. "Meet Xinba, the Chinese billionaire 'sales king' of Kuaishou who donated US$21 million to fight coronavirus in Wuhan". South China Morning Post. 23 March 2020. Retrieved on 9 December 2021.

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