Woolroom
 | |
| Family-run business | |
| Industry | Bedding |
| Founded | 2008 |
Key people | Chris Tattersall (Managing Director) |
| Products | Wool mattresses, pillows, protectors, pads, comforters, toppers, sheets, blankets, duvet inserts, throws, pillowcases and eye masks |
| Website | https://www.thewoolroom.com |
Woolroom is a family-run business dedicated to creating home textiles crafted from British wool and natural fibers for the best night’s sleep.[1] The company is headquartered in Bradford, England, the “Wool Capital of the World.”[2]
History
Founded in 2008 and built on 150 years of expertise in sourcing the finest wools and textiles, Woolroom is a bedding company that offers sustainable products, such as wool pillows, mattresses, protectors, pads, comforters, and toppers.[3][4][5]
In response to the rise in synthetic bedding offerings, Chris Tattersall, Managing Director of Woolroom, wanted the company to be science-backed from day one. With the help of researchers, the team at Woolroom dove into what materials make for a better night’s sleep, which is why their bedding is health-focused and sustainably made.[6]
Woolroom is dedicated to offering the highest-quality products and partnering with expert European craftspeople and fourth-generation American mattress makers. The company has also made a commitment to helping British sheep farmers by guaranteeing fair pricing for wool and humane treatment for sheep through its Wool ID® Traceable Wool Program, making it the only fully traceable wool bedding and mattress provider in the world. With a global reach and a people-first ethos, Woolroom lives by its motto, “From Sheep to Sleep,” combining ethical sourcing, transparency, and expert craftsmanship to deliver superior rest around the globe.[7]
Products
Woolroom offers a full range of bedding and sleep products, including wool mattresses, wool sheets and comforters, toppers, blankets, duvet inserts, throws, pillows, pillowcases, and even eye masks.[8][9][10][11][12]
Many of their products are organic and washable, changing people’s perception of wool products. Best sellers include the Deluxe Washable Wool Pillow, the Classic Wool Comforter, and the V-Shaped Washable Wool Pillow.[13]
The Wool ID® Traceable Wool Program
Woolroom’s Wool ID® Traceable Wool Program is a way for the company to help British sheep farmers and their flocks. The company sources the finest-quality, fully traceable wool from British farms that adhere to the highest animal welfare standards in the world. At every stage, Woolroom remains committed to fairness and sustainability, ensuring that its ethically sourced wool is purchased from suppliers who guarantee it comes from healthy, happy animals.
With the Wool ID® Traceable Wool Program, consumers can trace their wool products right back to the source farm. Each product comes with a unique QR code that tells consumers more about the people, farms, and sheep that provided the wool for their product. The Wool ID® Traceable Wool Program helps people rest easy, knowing their Woolroom products are ethically sourced, sustainably manufactured, and of the highest available quality.
People
Chris Tattersall is the Managing Director of Woolroom. He draws on more than 150 years and three generations of family expertise to champion British wool as a superior, sustainable alternative to synthetic bedding. Under his leadership, Woolroom has become the world’s only fully traceable wool bedding and mattress company, supporting British farmers through its Wool ID® Traceable Wool Program and living by its mission of “Better Sleep, Naturally.”[3][4][5][6]
Awards
In 2026, Woolroom received the King’s Award for Enterprise in International Trade, the highest official UK recognition for business excellence.[14] This honor reflects Woolroom’s continued growth in international markets, especially in North America, and reinforces the company’s commitment to delivering natural, sustainable sleep products that support healthier sleep.
References
- ↑ Allain, L. (April 2026). "Sleep Week 2026: The best deals on new mattress, fresh pillows, sleep earbuds, and more". MSN. Retrieved May 6, 2026.
- ↑ Miller, N. (July 3, 2025). "Bradford: The unlikely 2025 UK City of Culture". BBC. Retrieved May 6, 2026.
- ↑ 3.0 3.1 Quinn, J. (March 2, 2026). "10 best pillows for every type of sleeper in 2026". USA Today. Retrieved May 6, 2026.
- ↑ 4.0 4.1 Steele, T. (March 2, 2026). "15 Mattress Protectors That'll Save You From Spills, Sweat, And Life's Messes". BuzzFeed. Retrieved May 6, 2026.
- ↑ 5.0 5.1 Salemann, M. (April 17, 2026). "Fluffy, all-season and more: 17 best comforters we can't sleep without". New York Post. Retrieved May 6, 2026.
- ↑ 6.0 6.1 Williams, T. (March 9, 2026). "Sleep Awareness Week: How To Create A Stylish And Healthy Bedroom". Forbes. Retrieved May 6, 2026.
- ↑ "Wool ID® - Traceable Wool Programme". Woolroom. Retrieved May 6, 2026.
- ↑ Allain, L. (February 16, 2026). "The best Presidents' Day mattress deals — save up to 60% on mattresses, beds, sheets, and pillows". Yahoo! Shopping. Retrieved May 6, 2026.
- ↑ Dillon, M. (March 13, 2026). "The 5 Best Comforters That Appeal To All Seasons And Sleeper Types". Forbes. Retrieved May 6, 2026.
- ↑ Sachs, L. (February 24, 2026). "The Best Mattress Toppers of 2026, According to Bedding Experts". Good Housekeeping. Retrieved May 6, 2026.
- ↑ Baker, N. (April 15, 2026). "The 7 Best Comforters to Grace Your Bed This Spring (and Every Season)". Architectural Digest. Retrieved May 6, 2026.
- ↑ Dillon, M. (February 27, 2026). "The 5 Best Wool Pillows With Natural Support And Temperature Relief". Forbes. Retrieved May 6, 2026.
- ↑ Dillon, M. (January 16, 2026). "The 6 Best Wool Comforters That Offer Warmth, Softness and Sustainability". Forbes. Retrieved May 6, 2026.
- ↑ "The King's Awards for Enterprise". Bed Times Magazine. May 6, 2026. Retrieved May 6, 2026.