William Harald Cox

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William Harald Cox
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Alma mater
  • Boston University
  • University of Oxford
  • London School of Economics
  • Business Executive
  • Researcher
  • Entrepreneur

William Harald Cox is a business executive, researcher, and entrepreneur known for his work on the impacts of human processes and ESG[1] on companies’ financial results[2]. His work has focused on areas such as management quality[3], employee training,[4] R&D, digitization,[5] and governance.[6]

Education and background

Cox holds a Bachelor's and Master's degree from Boston University, focusing on the philosophy of methods and social philosophy. He furthered his education by pursuing a graduate degree in finance at the University of Oxford and earning a Ph.D. from the London School of Economics. Cox's research and thesis at Oxford, exploring the impact of ESG projects on companies' cost of capital, garnered him distinction in the field. Additionally, he obtained an executive certificate in macroeconomics from the Harvard Kennedy School and has served as a visiting scholar at Georgetown and Freiburg (Germany) Universities.


Following his academic pursuits, Cox embarked on a career in marketing consulting at Hill & Knowlton and Burson-Marsteller in New York, Frankfurt, Hamburg, and Zurich. In 2001, Cox established Management & Excellence SA (M&E) with the support of IE Business School in Madrid. M&E played a pioneering role in the field of ESG finance, forging strategic alliances with Euromoney Group media and BDO Ltd in Hong Kong, and providing consulting services to numerous blue-chip corporations globally. In the course of his career, Cox advised approximately 100 companies from various industries. He published some of the first rankings of the best companies in terms of their ESG performance[7].

In 2020 Cox co-founded Yieldrive AG, an investor and ESG analytics platform headquartered in Zug, Switzerland, which employs his approach of connecting human processes and ESG to the financial performances of companies. Cox authored six books published by McGraw-Hill (New York)[8] Frankfurter Allgemeine Zeitung Verlag[9] and Gestion 2000[10] in English, German, and Spanish.

Approach and Methodology

Cox's data-driven approach serves as the foundation for comprehensive research on ESG’s impacts on companies' revenues, margins, and fair value. His methodology emphasizes the significance of human processes within organizations, asserting that strong human processes lead to consistent resilience and reduced volatility in financial results.

His approach was applied and tested in the indexes he developed in collaboration with Euromoney Media[11].11 One such index, the Brazilian ESG Stars index published in LatinFinance achieved cumulative out-performance of up to 70%[12][13][14]. Another index, created in partnership with BDO Ltd in Hong Kong and Global Capital, marked a cumulative out-performance ranging from 18% to 22%[15]. These indexes weighted components based on market capitalizations and ESG performance scores, giving greater influence to companies with higher ESG scores[16]. The indexes outperformed their benchmarks, particularly during periods of market weakness.


  1. Staff writers (May 1, 2012). "Sustainable Outperformance". latinfinance.com. Retrieved 2023-06-26.
  2. "Sustentabilidade aumenta valor de mercado em até 4%, diz estudo". Exame (in português do Brasil). Reuters. October 25, 2010. Retrieved 2023-06-26.
  3. Chow, Vivian; Cox, W.; Garver, M. (2016-05-24). "HK Stars Index: Internal risks — the hidden company killers". GlobalCapital. Retrieved 2023-06-26.
  4. Cox, W. (August 6, 2018). "The Hidden Profit Driver". Halldale Group. Retrieved 2023-06-26.
  5. Cox, W. (March 22, 2022). "Europe leads in the green-digital nexus". IJGlobal. Retrieved 2023-06-26.
  6. Cox, W. (2015-06-25). "How governance can support profits at HSBC". GlobalCapital. Retrieved 2023-06-26.
  7. "LatAm Telecoms Fall in Ratings". www.latinfinance.com. Retrieved 2023-07-04.
  8. Cox, William H. (2000). The guide to the best European business schools. New York: McGraw-Hill. ISBN 978-0-07-135720-3.
  9. Cox, William H. (2000). The guide to the best European business schools. New York: McGraw-Hill. ISBN 978-0-07-135720-3.
  10. Cox, William H. (2000). GUIA DE LAS MEJORES ESCUELAS DE NEGOCIOS EUROPEAS: COMO ESTUDIAR EN LOS MEJORES PROGRAMAS DE MBA (in español). Gestion 2000. ISBN 978-84-8088-581-2.
  11. "September / October 2011". www.latinfinance.com. Retrieved 2023-07-04.
  12. "Novo índice de sustentabilidade bate Ibovespa e ISE". Terra (in português do Brasil). Retrieved 2023-07-04.
  13. "Revista RI • Nº 174 • JUN 13/JUL 13 • Comunicação Integrada é o Foco da Convergency". www.revistari.com.br (in português do Brasil). Retrieved 2023-07-04.
  14. "Latin Finance - September/October 2011 - LatinFinance and M&E launch new sustainability index". www.nxtbook.com. Retrieved 2023-07-04.
  15. "ESG Investing in Asia: Where are the hard numbers?". GlobalCapital. 2015-12-16. Retrieved 2023-07-04.
  16. "The Sustainability Defense". www.latinfinance.com. Retrieved 2023-07-04.

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