What's Trending
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| Private | |
| Industry | Online Media |
| Founded | 2011 |
| Founder | Shira Lazar |
| Headquarters | Los Angeles, CA |
| Products | Entertainment News |
| Website | whatstrending.com |
What's Trending is an American news and entertainment company with a focus on video and digital media. Based in Los Angeles, The publisher was initially founded as a show titled 'What's Trending' hosted by Shira Lazar in 2011. What's Trending featured segments on pop culture, music, and movies, including trending videos and personalities on the internet.
The show debuted on May 15, 2011 and originally streamed live once a week. On August 20, 2012, the show rebranded itself and expanded to stream five days a week covering the most popular videos on YouTube. What's Trending eventually went separate ways from CBS Interactive and operated under its own publisher entity under What's Trending, Inc.
History
On June 17, 2013, Bedrocket Media Ventures made a seven figure investment in the series after CBS News cut ties with the team.[1]
What's Trending developed daily video content and launched its owned and operated site. What's Trending circulated content using its O&O content to properties including MSN, Yahoo, Video Elephant, Reach TV, Dailymotion and more.
- In 2014, HLN announced a development deal with What's Trending.[1]
- In 2014, Marriott announced What's Trending as part of their development studio slate.[2] As part of that partnership, Marriott celebrated its Millionth Mobile check-in with Lazar and Jeana Smith, founder of Prank vs Prank.[3] Marriott would later announce a new series, in partnership with What's Trending, titled Experiences.
- In 2015, What's Trending announced a new COO in James Haffner, who acted as an executive producer for DeFranco Creative.[4]
- What's Trending partnered with Samsung to provide live coverage from the Consumer Electronics Show in January 2015, as well as South by Southwest in March.[5]
- In June 2017, Sinclair Broadcasting Group announced a partnership with Lazar and What's Trending to create a new show, "Circa Pop Live with Shira Lazar" that will appear on Circa News' website and Facebook page.[6] In August of that same year Comcast announced a partnership that would have a new segment, "What's Watchable," produced by Lazar, to be shown in between episodes of Comcast's streaming service, Watchable.[7]
- In December 2018, What's Trending announced a partnership with Gas Station TV, where viewers can see reports nationwide across their 18,000 locations.[8]
- In 2021, What's Trending launched a weekly LGBTQ news show in co-production with Revry.[9]
- What's Trending partnered with Screenvision Media in 2023 to produce the 'Front and Center' show before movie theater screenings.[10]
Notable causes
In December 2012, What's Trending participated in the first "Tube-A-Tweet-A-Thon".[11] People would go to Twitter and tweet using the hashtag #Tubeathon and $1 would be donated to Covenant House to try and raise $50,000 to serve homeless youth.
References
- ↑ Nordyke, Kimberly (2014-04-10). "HLN Announces Nightly News Program, Social Media-Centric Development Slate". The Hollywood Reporter. Retrieved 2023-09-23.
- ↑ "Marriott International Celebrates Millionth Mobile Check-In with a Sweepstakes across its Portfolio of Brands". www.prnewswire.com (Press release). Retrieved 2023-09-23.
- ↑ "Marriott International Celebrates One Million Mobile Check-Ins With A Sweepstakes Across Its Portfolio of Brands". Financialexpress. 2015-10-30. Retrieved 2023-09-23.
- ↑ "'What's Trending' Hires Former DeFranco Creative Exec James Haffner". Tubefilter. 2015-02-09. Retrieved 2023-09-23.
- ↑ "What's Trending, Samsung Partner For Live Stream Of CES Events". Tubefilter. 2015-01-05. Retrieved 2023-09-23.
- ↑ "Shira Lazar Teams with Circa on News and Pop Culture Series". Tubefilter. 2017-06-23. Retrieved 2023-09-23.
- ↑ Johnson, Jocelyn (2017-08-17). "Comcast's Watchable Taps Shira Lazar's "What's Trending" for New Interstitial Series — "What's…". Medium. Retrieved 2023-09-23.
- ↑ "Digiday: Digital-first publishers have fallen in love with Gas Station TV — Press Room". GSTV.com. 2018-12-14. Retrieved 2023-09-23.
- ↑ "Revry's Queer-Centric News Program 'Culture Q' Premieres This Week". www.advocate.com. Retrieved 2023-09-23.
- ↑ Connelly, Lindsay (2023-05-24). "SCREENVISION MEDIA'S 2023 UPFRONT CELEBRATES THE POWER OF CINEMA TO DELIVER THE HIGHEST ATTENTION OF ANY VIDEO PLATFORM". Screenvision Media. Retrieved 2023-09-23.
- ↑ Murdico, David (2012-12-12). "Tube-A-Tweet-A-Thon Live Streamed Event to Benefit Covenant House". Supercool Creative Agency. Retrieved 2023-09-23.
External links
This article "What's Trending" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.