Warren Lotas
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| Private | |
| Industry | Streetwear |
| Founded | 2018 |
| Headquarters | Los Angeles, CA |
Area served | North America, South America, Europe, Asia, Australasia |
| Products | Clothing, Shoes, Accessories |
| Website | warrenlotas.com |
Warren Lotas is a Los Angeles-based streetwear company. Started in 2014 and incorporated in 2018, Warren Lotas is best known for its graphic-heavy T-shirts and hoodies. While most items are sold via E-commerce, Warren Lotas also has a retail store location in Los Angeles, and its clothing can be found in luxury department stores around the world.
History
The Warren Lotas brand, created by its eponymous designer, began in Boston under the name BILL by Warren Lotas. Designing from his college dorm room, Lotas became interested in DIY punk style,[1] distinguishing himself with signature skeletal motifs and handwritten calligraphy, as well by applying unique treatments such as slashing, distressing, and burning, to reappropriated garments. Warren Lotas relocated to Los Angeles in 2017.
In 2020, Warren Lotas was involved in a trademark infringement lawsuit with Nike over a reinterpreted SB Dunk Low. The parties settled claims shortly after the suit became public.[2]
Since 2021, Warren Lotas has collaborated with the NBA on numerous arena-exclusive clothing releases.[3]
In 2022, Warren Lotas opened its first flagship retail location in West Hollywood, Los Angeles.
Style
Warren Lotas’s style is most widely recognized for its graphic-heavy designs inspired by punk, motorcyclist, and Western cinema aesthetics. Flames and skeletal figures are common motifs across many designs. Corresponding to some styles are fictional narratives, either digital or written on physical cards, that contextualize designs and the characters within them, as exemplified by the “Port Royal” theme of the Warren Lotas website.[4]
Warren Lotas is also known for a sports catalogue via partnerships with the NBA, NFL, and college sports.
Recalling the handcrafted origins of the brand, Warren Lotas produces handmade, one-of-one pieces that are often worn by celebrity Hip-Hop artists or athletes.
Collaborations
Warren Lotas regularly collaborates with musical artists, business-to-consumer companies, and other streetwear brands.[5]
Most notably, Warren Lotas collaborated with The Weeknd in 2019 on an exclusive XO collection. The two teamed up again for Super Bowl LV in 2021.[6] Warren Lotas also collaborated with Dodge in 2021 on an SRT collection.[7] In 2022, Warren Lotas and Bad Bunny collaborated on Un Verano Sin Ti-themed T-shirts and hoodies.
Warren Lotas has held numerous sports-themed releases in collaboration with the NBA,[8] NFL,[9] and Collegiate Licensing Company.
References
- ↑ "BILL by Warren Lotas' Founder Describes His Inspiration for Young Entrepreneurs". Hypebeast. 2016-06-06. Retrieved 2023-09-19.
- ↑ Dunne, Brendan. "Nike v. Warren Lotas: The Bootleg Dunks and Their Place in History". Complex. Retrieved 2023-09-19.
- ↑ "Utah Jazz dropping limited edition Warren Lotas merch collection this Saturday". ABC4 Utah. 2021-12-08. Retrieved 2023-09-19.
- ↑ "Warren Lotas". warrenlotas.com. Retrieved 2023-09-19.
- ↑ Cowen, Trace William. "New York Sunshine, Eric Emanuel, and Warren Lotas Recruited for New American Red Cross 'Drop for Drop' Campaign". Complex. Retrieved 2023-09-19.
- ↑ "THE WEEKND + WARREN LOTAS COLLABORATE ON EXCLUSIVE COLLECTION | The Weeknd". Retrieved 2023-09-19.
- ↑ "Warren Lotas + The Brotherhood of Muscle Team Up". Dodge Garage. 2021-04-29. Retrieved 2023-09-19.
- ↑ "Utah Jazz X Warren Lotas Collaboration Is Here!". www.nba.com. Retrieved 2023-09-19.
- ↑ Palmieri, Jean E. (2022-04-25). "NFL Teams With Streetwear Artist Warren Lotas". WWD. Retrieved 2023-09-19.
External links
This article "Warren Lotas" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.