Wang Hongquanxing

Wang Hongquanxing
Born	1994 (age 30–31)
Nationality	Chinese
Other names	Chinese Kim Kardashian
Occupation	Luxury lifestyle influencer Jewelry entrepreneur Digital personality

Wang Hongquanxing (Chinese: 王宏权兴; born 1994) is a Chinese luxury lifestyle influencer, jewelry entrepreneur, and digital personality. He gained fame on Chinese social media platforms, particularly Douyin, for showcasing an ultra-wealthy lifestyle that included high-end fashion, luxury real estate, and multimillion-yuan jewelry collections. Often compared to Western celebrities such as Kim Kardashian, he became widely known for promoting extravagant wealth and high-status living in China.

In 2024, Wang was permanently banned from multiple Chinese social media platforms as part of a broader campaign by Chinese authorities targeting the excessive flaunting of wealth and materialism online.

Early Life and Background

Wang was born in 1994 in China. His family reportedly accumulated wealth through coal mining and later expanded into jadeite jewelry trading. Wang leveraged his privileged background to enter China’s luxury and digital marketing sectors, building a brand identity rooted in opulence, fashion, and elite lifestyle.

Career

Social Media Rise

Wang rose to national attention on Douyin (Chinese TikTok), where his videos displayed a daily lifestyle involving:

• Wearing clothing and jewelry valued at over US$1.4 million per outfit
• Living in and owning seven luxury apartments in Beijing’s Star River residential community, valued at over US$110 million
• Frequent appearances in branded luxury goods, custom-made jewelry, and rare fashion pieces

His content, often accompanied by candid commentary on his desire for attention and fame, attracted both admiration and criticism. He cultivated a large following, including millions of fans across Douyin, Weibo, and Xiaohongshu.

Jewelry Business

Wang is the founder of Quranus, a 1,000-square-meter high-end jewelry showroom located in Shanghai’s luxury retail district. The brand quickly gained visibility due to Wang’s celebrity status and high-profile clientele. Quranus became a cornerstone of his image as a jewelry entrepreneur and luxury business owner.

Social Media Ban

In May 2024, Wang's presence was removed from major Chinese social media platforms. Douyin, Weibo, and Xiaohongshu deleted his accounts as part of a government initiative to curb content that promotes materialism, extravagance, and online celebrity worship.

The Chinese government’s directive focused on reducing the influence of what it labeled "vulgar internet celebrities" who portrayed lavish lifestyles disconnected from mainstream social values. Wang’s high visibility and branding around wealth made him one of the most notable figures impacted by the crackdown.

Public Image and Controversy

Wang Hongquanxing has been a polarizing figure in Chinese digital culture. Supporters viewed him as a transparent and aspirational success story, while critics accused him of fostering insecurity, elitism, and unhealthy consumption patterns among young followers.

His public persona—part influencer, part provocateur—sparked national debates about the ethics of influencer marketing, social class visibility, and the responsibilities of online creators in modern China.

Recognition and Influence

• Often referred to in media as the "Chinese Kim Kardashian"
• Became a case study in government efforts to regulate influencer marketing and online celebrity culture
• Sparked a renewed conversation on internet censorship and lifestyle portrayal in China