Top 30 Emerging Fashion Brands in Dubai in 2023
In the vibrant landscape of Dubai's fashion scene, a multitude of emerging fashion brands has taken center stage in 2023. As a renowned fashion capital in the Middle East, Dubai has become a fertile ground for creativity and innovation. There are several emerging brands that are capturing attention with their fresh and innovative designs, distinctive styles, and unwavering commitment to high-quality craftsmanship. From contemporary ready-to-wear labels to sustainable and avant-garde collections, these fashion brands are setting new trends and redefining the city's sartorial landscape. As Dubai continues to evolve as a global fashion destination, these top 30 emerging fashion brands are leaving an indelible mark on the industry and captivating fashion enthusiasts worldwide.
1. The Giving Movement
The Giving Movement, founded in 2020 by Dominic Nowell-Barnes, is a sustainable streetwear and activewear brand based in the UAE. Renowned for its ethical practices, the brand utilizes unique recycled materials like plastic and bamboo to craft luxury designs, championing conscious consumerism. Embracing an eco-friendly approach, their packaging is made from biodegradable plant starch, reflecting their commitment to sustainability. Furthermore, The Giving Movement contributes to empowering underprivileged communities globally, donating $4 (US Dollars) from each item sold to partner charities. With a fusion of style and social responsibility, The Giving Movement exemplifies a new-gen approach to fashion, making a positive impact on both the environment and the lives of those in need
2. Looks by L'Couture
Looks by L'Couture, established in 2016 by Dubai-based British entrepreneur Lyndsay Doran, is a renowned womenswear brand that epitomizes elegance and sophistication. Inspired by Lyndsay's passion for an active lifestyle and feminine aesthetic, the brand has evolved into an international powerhouse, dedicated to celebrating women through its exquisite designs. Meticulously crafted from high-quality fabrics, Looks by L'Couture's clothing is thoughtfully designed to complement all body types, ensuring a flattering and comfortable fit. With a commitment to ecological production, all collections are manufactured in Oeko-Tex factories in Portugal and Thailand, adhering to global compliance standards. The brand's unwavering focus on fit is evident through stringent wearer-trials conducted by Lyndsay herself, resulting in an unmatched, perfected fit that distinguishes Looks by L'Couture.
3. L'Afshar
Established in 2013 by Lilian Afshar, L'Afshar is an acclaimed accessories brand that originated from the creative mind of a fashion designer transitioning to a handbag expert. Lilian's vision of a compact, contemporary, and feminine bag led to the conceptualization of the first L'Afshar box clutch while working on her graduation collection in 2013. The brand gained rapid recognition after debuting at Paris Fashion Week in 2015, subsequently expanding its range of offerings. Notable for its acrylic medium, which exemplifies a delicate balance between structure and lightness, L'Afshar's pieces exude elegance and fantasy, drawing inspiration from the timeless appeal of the fictional glass slipper. With a focus on conscious production, the brand's small runs and made-to-order approach minimize waste, breathing life into new creations through material recycling.
4. All Things Mochi
Founded in 2013 by Ayah Tabari, All Things Mochi is an artisanal fashion brand inspired by a passion for vibrant colors, exquisite fabrics, and traditional embroidery techniques. The brand's mission centers around providing modern-day women with accessible avant-garde clothing that is sustainably made. All Things Mochi focuses on designing seasonless, contemporary, and meticulously crafted garments, contributing to a better world through its creative approach. To reduce waste and prevent overproduction, the brand predominantly works with deadstock materials, pieces from previous collections, and vintage classics sourced globally. Emphasizing traditional craftsmanship, All Things Mochi draws inspiration and materials from various places like Thailand and Mexico, avoiding clichés to create a youthful collection with a unique and exotic flair. The brand's commitment to sustainability extends to printing original fabrics in Mumbai, India, primarily on organic linen.
5. Bouguessa
BOUGUESSA, established in 2014 by Faiza Bouguessa in Dubai, is a prominent contemporary ready-to-wear label celebrated for its elegant abaya designs. With a revolutionary approach, Faiza Bouguessa blends traditional abayas with fashionable and hip elements, gaining widespread international attention for modern hijab-friendly fashion. The brand's ethos centers around minimalist sophistication and feminine elegance, drawing inspiration from art, culture, architecture, and modern design. Bouguessa's signature silhouettes boast highly modern cuts, fine detailing, bold lines, vibrant colors, and geometric precision. As a testament to its global appeal, the brand caters to strong, sophisticated women seeking a wardrobe featuring clean cuts and impeccable details, exuding class and elegance. Bouguessa's success has garnered recognition from renowned personalities like Beyoncé, Priyanka Chopra, and Farida Khelfa.
- Luxury Label fashion brand
6. BUKA
BUKA is an influential Emirati streetwear brand founded by entrepreneurs Harith Bukhash and Anas Bukhash. Since its inception, the Dubai-based designer brand has left a mark on the fashion industry with its unique blend of traditional clothing and contemporary flair for both men and women. As one of the pioneering local brands championing streetwear in the UAE, BUKA focuses on hoodies, t-shirts, and trackies, popular and beloved choices in the region. The brand's popularity and trust stem from its commitment to using high-quality fabrics, including premium Italian leather and Japanese cotton, ensuring a luxurious feel and a natural look. Emphasizing simplicity, BUKA's designs are effortless to wear and style, making them ideal for everyday wear. Additionally, the brand stands out for its affordability, offering competitively priced clothes accessible to all. With a global vision and collaborations like Ounass, BUKA is poised to make a significant impact on the fashion world with its distinctive style and reasonable prices.
7. Bambah
Bambah, a Dubai-based fashion line and boutique founded by Maha Abdul Rasheed in 2010, has captured hearts with its feminine, elegant, and bold signature shapes, resonating with modern women. The brand offers luxurious fabrics, striking colorways, and unapologetically lady-like silhouettes in each season's exciting collection. Adored by customers worldwide, Bambah's statement pieces feature generous ruffles, bare shoulders, oversized bows, and vibrant floral prints, perfect for various occasions. It has gained popularity among top celebrities like HM Queen Rania, Aishwarya Rai, Priyanka Chopra, and more. Notable publications, including The New York Times, Harper's Bazaar, and Vogue, have praised its exquisite collections.
8. Manel
Founded in 2019 by Manel Aboudaoud in Dubai, MANEL is a premium fashion brand known for its sophisticated contemporary twist on classic-style clothing. Their carefully curated collections feature eye-catching designs that exude femininity, tailored to artfully complement a woman's natural figure. With a focus on craftsmanship and elegance, MANEL integrates functionality into each unique design, using only high-quality materials to ensure superiority. Their mission is to empower women with chic confidence and sophistication through their masterfully crafted pieces. Boasting over 80,000 Instagram followers, MANEL has gained prominence in the regional design cohort, impressing fashion influencers like Anna Khan and TV host Rehab Abdullaa with its stunning collections. From upscale soirees to daily elegance, MANEL's designs embody Greek goddess and modern royalty vibes, offering timeless style for every occasion.
9. Lili Blanc
Lili Blanc is a high-end ready-to-wear fashion brand with its headquarters in Dubai, United Arab Emirates. Sabrina Mouhieddine, a well-known fashion business owner and creative head, started it in April 2020. The brand focuses on making patterns for women that are carefully fitted and made to show off their power, confidence, and beauty.
10. House of Nomad
House of Nomad, a Dubai-based ready-to-wear brand, draws inspiration from the nomadic lifestyle, embodying perpetual motion and a sports-luxe aesthetic. Founded in 2014 by creative individuals Saleh Al-Banna and Ahmed El-Sayed, the brand's collections feature jumpsuits, bomber jackets, and one-pieces in unconventional fabrics and fluid silhouettes. Saleh, an Emirati, holds a degree in Graphic Design from the American University in Dubai, while Ahmed, an Egyptian, graduated with a BFA in Fashion Design from the Virginia Commonwealth University in Qatar. Their collaboration blends their Arab heritages and passion for travel, resulting in a minimalistic, comfort chic clothing line for both men and women. House of Nomad's designs exude sophistication with an easy-to-wear appeal.
11. Madiyah Al Sharqi
Founded in 2012, by Madiyah Al Sharqi, the daughter of Fujairah's Ruler in the UAE, Sheikh Hamad bin Mohammed Al Sharqi, the eponymous brand creates fashion pieces that exude a conservative yet stylish charm, offering classy statement pieces in flattering silhouettes. Madiyah discovered her fascination for fashion at a young age, observing skilled tailors craft exquisite gowns from simple fabrics. Driven by her passion and keen aesthetic sense, she decided to transform her love for fashion into a thriving business. The brand operates both online and offline in the UAE, Kuwait, and Saudi Arabia, and has collaborated with Lebanese influencer and eyewear designer Karen Wazen in 2021 for a successful venture. The brand's creations have adorned celebrities like Nicole Richie, Kris Jenner, Alessandra Ambrosio, Sofia Vergara, Fan Bingbing, Zendaya, Khloe and Kourtney Kardashian, and Priyanka Chopra.