ToonieBet
 | |
| Private | |
| Industry | Online gambling, Sports betting |
| Founded | 2024 |
Area served | Ontario, Canada |
| Products | Online Casino, Sportsbook, Mobile Gaming |
| Owner | Canadix Limited |
| Website | tooniebet.ca/ca/ |
ToonieBet is a Canadian-based online platform that provides online casino games and sports betting services exclusively to players in Ontario, Canada. The brand is owned and operated by Canadix Limited and is fully licensed and regulated by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario.
History
ToonieBet was officially launched on Sept. 30, 2024, initially operating as an online casino platform focused on the localized Ontario market. The platform was designed with a distinct Canadian theme to resonate with local players.
In 2025, ToonieBet significantly expanded its operations by integrating comprehensive sportsbook capabilities into its platform. Following this expansion, the company began marketing and partnership campaign, securing high-profile sponsorships with major Canadian sports leagues and events.
Technology and Products
ToonieBet brand is powered by Soft2Bet, a leading B2B casino and sportsbook provider. The platform incorporates multiple advanced user interfaces to provide seamless access to both casino gaming and sports betting.
The casino section features a vast portfolio of games, with a majority of the live casino and virtual gaming content supplied by industry-leading developers such as Evolution Gaming and Playtech. The sportsbook allows users to place wagers on a wide variety of domestic and international sporting events.
Mobile App
To cater to the growing demand for on-the-go gaming, ToonieBet launched dedicated mobile applications for both Apple iOS and Google Play. These apps were designed to provide players with a higher level of engagement, offering streamlined access to their casino accounts and real-time sports betting markets.
Sponsorships and Partnerships
A key element of ToonieBet's growth strategy in Ontario has been its deep integration into the Canadian sports ecosystem through major sponsorships and corporate partnerships:
- Canadian Football League (CFL): In 2025, ToonieBet secured a multi-year partnership with the Canadian Football League, becoming an official sports betting and casino partner. This partnership included prominent brand placement during CFL games and the historic 112th Grey Cup.
- National Hockey League (NHL): In 2025, ToonieBet became an official partner of the Ottawa Senators, marking its entry into the Big 4 North American sports leagues.
- Rock League Curling: In 2026, the company partnered with Rock League Curling—the first-ever professional curling league—to deliver integrated fan engagement across broadcast, digital, social and in-venue platforms. This included sponsorship of the league's debut season and preview tournament held at the historic Mattamy Athletic Centre in Toronto.
- National Lacrosse League (NLL): In 2026, ToonieBet partnered with the Oshawa Fire Wolves to provide regular game recaps and fan engagement for the franchise's inaugural season.
Awards and Recognition
ToonieBet's rapid expansion and platform quality have been recognized within the iGaming industry. The brand received multiple nominations at the 2025 EGR Operator Awards, including:
- Casino Product of the Year
- North American Operator of the Year
- Marketing Campaign of the Year
- Rising Star
Reception
ToonieBet has generally received favourable reviews on consumer trust platforms. Players frequently highlight the platform's support team's efficiency and the reliability of its payment systems. As is common feedback has been noted, primarily regarding registration and KYC rejections, as well as nuances in promotional wagering requirements.