Tiff's Treats
| Food Manufacturing | |
| Industry | Food manufacturing and delivery |
| Founded | 1999 |
| Founder | Leon Chen Tiffany Chen |
| Headquarters | Austin, Texas |
Number of locations | 70 |
| Total equity | $500 million |
Number of employees | 2,000 |
| Website | www |
Tiff’s Treats is a privately held cookie manufacturing and delivery company. Founded in Austin, Texas by two University of Texas at Austin graduates. The company operates 70 locations in five states.[1]
As of 2020, the company was valued at $500 million[2] with major investors including Kendra Scott, Dirk Nowitzki, Brooklyn Decker and Andy Roddick.[3]
History
Founders Tiffany Taylor and Leon Chen met as sophomores at the University of Texas at Austin. The idea for the company started after Tiffany accidentally stood up Leon for a date. She then delivered an apology in the form of warm cookies she'd just baked.[4]
The company was established in 1999 with an initial manufacturing facility on Sixth Street in Austin.[5] The founders would bake cookies and deliver them warm to dormitories around Austin.[6] The company’s first order was delivered to a woman named “Amy.”[7]
Tiff’s Treats has conducted multiple rounds of financing[8] and received more than $50 million in outside investment since its founding.[9] In 2017, Morgan Stanley Expansion Capital reported that the fund had invested $25 million in the company and taken a seat on the board.[10] In 2018 the company received additional financing from Andy Roddick and Brooklyn Decker.[11] That same year Tiff’s Treats acquired Nashville-based Jake’s Bakes, a company founded by a fellow UT alum.[12]
As of 2022, the company employed 2,000 people with operations in five U.S. states.[4] The company operates 70 retail locations[13] with Dallas being the most trafficked.[2]
Response to Covid-19
Tiff’s Treats was severely impacted by the Covid-19 pandemic, which challenged both the manufacturing and delivery process. In response, the company enacted contactless delivery to limit employee and customers interaction while offering paid time off for all hourly employees. Health benefits, which had been available to store managers and salaried workers, were also extended to include hourly employees.[14]
Leadership
As of 2022 the company continues to be led by co-founders, Tiffany and Leon Chen. The two were married in 2007[15] and are parents to twins.[16]
Further Reading
It’s Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen, published by Harper Horizon in April 2022[17] [6]
"The True Stories Behind Tiff’s Treats," The University of Texas at Austin, Moody College of Communications[18]
References
- ↑ "Tiff's Treats' Secret Recipe (For Success)". Austin Monthly Magazine. 2018-06-11. Retrieved 2022-06-01.
- ↑ 2.0 2.1 Hawkins, Lori. "Tiff's Treats, an Austin success story, is now a $500 million company". Austin American-Statesman. Retrieved 2022-06-01.
- ↑ "Tiff's Treats attracts high-profile investors". www.foodbusinessnews.net. Retrieved 2022-06-01.
- ↑ 4.0 4.1 Foster, Tom (2022-03-18). "In Love, With Business: Lessons From Co-Founder Couples". Inc.com. Retrieved 2022-06-01.
- ↑ "Austin homegrown Tiff's Treats hits $500M company value". KXAN Austin. 2021-11-23. Retrieved 2022-06-01.
- ↑ 6.0 6.1 "Tiff's Treats: How a sweet love story led to one of Austin's sweetest successes". kvue.com. Retrieved 2022-06-01.
- ↑ Ragas, Lindsey. "Tiff's Treats finds their first customer from 22 years ago, rewards her with free cookies". KEYE. Retrieved 2022-06-01.
- ↑ "Tiff's Treats Holdings, Inc. SEC Registration". sec.report. Retrieved 2022-06-01.
- ↑ Wistrom, Brent (November 15, 2017). "Morgan Stanley Invests $25M into Tiff's Treats". www.bizjournals.com. Retrieved 2022-06-01.
- ↑ "Tiff's Treats $25 Million Funding Round Led By Morgan Stanley Expansion Capital". Morgan Stanley Investment Management. Retrieved 2022-06-01.
- ↑ "Tiff's Treats nets tennis-star backing". Nation's Restaurant News. 2018-06-14. Retrieved 2022-06-01.
- ↑ Dinges, Gary. "Tiff's Treats expands to new state, acquires competing chain". Austin American-Statesman. Retrieved 2022-06-01.
- ↑ Hawkins, Lori. "Tiff's Treats, an Austin success story, is now a $500 million company". Austin American-Statesman. Retrieved 2022-06-01.
- ↑ Anderson, Will (April 7, 2020). "In an age of layoffs, some companies reward workers with pay raises, extra benefits during coronavirus pandemic". www.bizjournals.com. Retrieved 2022-06-01.
- ↑ Gratton, Robert (November 1, 2013). "Austin Power Couples: The Tiff's Treats duo". www.bizjournals.com. Retrieved 2022-06-01.
- ↑ "Tiff's Treats: How a sweet love story led to one of Austin's sweetest successes". kvue.com. Retrieved 2022-06-01.
- ↑ CBS-TV Austin, We Are Austin (2022-03-31). ""It's Not Just Cookies": Tiff's Treats founders chronicle their journey in a new book". KEYE. Retrieved 2022-06-01.
- ↑ "The True Stories Behind Tiff's Treats | Moody College of Communication". moody.utexas.edu. Retrieved 2022-06-01.
External links
This article "Tiff's Treats" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.