Thomas Ebeling

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Thomas Ebeling
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Born(1959-02-09)February 9, 1959
Hanover, Germany
EducationUniversity of Hamburg (degree in psychology)
Known forCEO of ProSiebenSat.1 Media, CEO of Novartis

Thomas Ebeling (born February 9, 1959 in Hanover) is a German executive and the former CEO of ProSiebenSat.1 Media and Novartis.

Thomas Ebeling studied psychology in Hamburg. After graduating in 1987, he started at Reemtsma and was responsible, among other things, as a product manager for the brand "West".[1] In 1991, he switched to Pepsi-Cola Germany as a Marketing Manager and became Marketing Director for the entire beverage portfolio in 1993. From 1994, he served as the National Sales and Franchise Director responsible for Pepsi-Cola's retail and hospitality sales. In 1996, he became General Manager of Pepsi-Cola Germany and switched to Novartis in 1997 as General Manager of Novartis Nutrition for Germany and Austria. In 1998, Ebeling took over the global leadership of Novartis's Nutrition Division. In this position, he led the three business units Medical Nutrition, Health Nutrition, and Consumer Retail and was responsible, among other things, for the leading American baby food brand Gerber. He became a member of Novartis's executive management in 1998. From 2000 to October 2007, he was responsible as Chief Executive Officer (CEO) for Novartis's global pharmaceutical business. In October 2007, he became CEO of the Novartis Consumer Health division.

Ebeling was the CEO of ProSiebenSat.1 Media from March 1, 2009, to February 22, 2018.[2] Among other things, Ebeling increased the share value of the broadcasting group from 0.80 Euros to over 50 Euros at times and brought the media company into the DAX.[3][4] At the time of his departure, the share price was 33 Euros. The manager established a diversification strategy at ProSiebenSat.1 and was the first to use the group's free advertising space to promote digital startup companies. In return, the media conglomerate received shares in sales revenues or company stakes.[5] E-commerce companies like Flaconi and Amorelie became successful due to this strategy.[6] From 2011 to 2016, Ebeling consistently led the corporation to new record results. Under his leadership, the company invested in the comparison portal Verivox in 2015 and entered the dating industry surprisingly in 2016 with a high investment in the ParshipMeet Group.[7][8]

Although his contract term was extended prematurely to 2019 in July 2015[9], he left the company on February 22, 2018, after making derogatory remarks about viewers.[10]

Honors and Awards

In 2011, Ebeling was chosen as the Media Man of the Year 2011.[11]

In addition, from 2016 to 2017, he was listed among the worldwide "Top 100 - CEOs" by Harvard Business Review.[12] In 2017, the german Manager Magazine recognized Ebeling as the CEO with the best stock performance.[13]

References

  1. "Vita Thomas Ebeling". ProSiebenSat.1 Media SE. Archived from the original on 2018-01-19.
  2. "ProSiebenSat.1 Media AG: ProSiebenSat.1 Supervisory Board appoints Thomas Ebeling as new CEO | Ad-hoc - EQS News". www.eqs-news.com. Retrieved 2023-06-14.
  3. "ProSiebenSat.1 entry to DAX marks German media comeback". Reuters. 2016-03-04. Retrieved 2023-06-14.
  4. Renner, Kai-Hinrich (2017-11-22). "Der jähe Fall des Börsen-Lieblings Thomas Ebeling". www.morgenpost.de (in Deutsch). Retrieved 2023-06-14.
  5. GmbH, DWDL de. "P7S1 startet Beteiligungen gegen Media-Leistung". DWDL.de. Retrieved 2023-06-14.
  6. Verkaufen, Werben & (2012-03-02). "Media for Equity: Wo sich ProSiebenSat.1 noch einkaufen will | W&V". www.wuv.de (in Deutsch). Retrieved 2023-06-14.
  7. GmbH, DWDL de. "Die Ebeling-Chronik: Die große Rettung, das schnelle Ende". DWDL.de (in Deutsch). Retrieved 2023-06-14.
  8. "Online-Dating zahlt sich für Thomas Ebeling aus" (in Deutsch). Archived from the original on 2023-03-07.
  9. "Pro Sieben Sat 1: Thomas Ebeling bleibt bis 2019 Vorstandschef des TV-Konzerns - HORIZONT". www.horizont.net (in Deutsch). Retrieved 2023-06-14.
  10. "ProSiebenSat.1 Media SE: Thomas Ebeling will leave the Company by the end of February 2018". ProSiebenSat.1 Media SE. Retrieved 2023-06-14.
  11. "Ganz großes Kino: Edmund Stoiber und Bernd Stromberg ehren Medienmann Thomas Ebeling" (in Deutsch). Archived from the original on 2012-01-20.
  12. The Best-Performing CEOs in the World 2017. Harvard Business Review. ISSN 0017-8012.
  13. "Die Top-Performer unter den Dax-Chefs". www.manager-magazin.de (in Deutsch). 2017-12-27. Retrieved 2023-06-14.

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