The Lallantop
 | |
Type of site | News and media |
|---|---|
| Available in | Hindi |
| Headquarters | India |
| Owner | India Today Group |
| Editor | Saurabh Dwivedi |
| Website | thelallantop.com |
| Commercial | Yes |
| Registration | Optional |
| Launched | 2016 |
| Current status | Active |
The Lallantop is an Indian Hindi-language digital news platform known for its distinctive blend of news reporting and storytelling. Founded in 2016 by journalist Saurabh Dwivedi, it operates under the India Today Group and has gained prominence for its unique approach to journalism, combining traditional reporting with contemporary presentation styles.[1]
History
Launched in 2016, The Lallantop was conceptualized to cater to the Hindi-speaking audience with content that resonates with their sensibilities. Saurabh Dwivedi, the founding editor, envisioned a platform that breaks away from conventional news delivery, offering stories in a conversational and relatable manner. The platform quickly gained traction for its in-depth reporting, ground-level journalism, and engaging video content.[2][3]
Content and Features
The Lallantop covers a wide array of topics, including politics, entertainment, sports, technology, and social issues. Its content strategy emphasizes storytelling that combines factual reporting with a narrative style, making complex issues accessible to a broader audience. The platform is particularly noted for its video content, which includes interviews, explainers, and satirical pieces.[4]
Notable Programs
The Lallantop Show: A daily news analysis program hosted by Saurabh Dwivedi, focusing on current affairs and political developments.
- Duniyadari: A show that delves into international news and its implications for India.
- Netanagri: A weekly political roundup featuring discussions and interviews with political figures.
- Guest in the Newsroom: An unconventional interview series where guests engage in candid conversations within the newsroom setting.
Digital Presence
Beyond its website, The Lallantop has a significant presence on various digital platforms:
- YouTube: The Lallantop's YouTube channel boasts a substantial subscriber base, offering a range of video content that complements its written articles.
- Mobile Applications: Available on both Android and iOS, the apps provide users with easy access to articles, videos, and live updates.
- Social Media: Active engagement on platforms like Facebook, Twitter, and Instagram allows The Lallantop to reach a diverse audience and foster community interactions.
Ownership and Affiliations
The Lallantop operates under the umbrella of the India Today Group, a prominent media conglomerate in India. This affiliation provides the platform with access to a wide network of resources and journalistic expertise, enhancing its content quality and reach.[5]
Recognition and Impact
Since its inception, The Lallantop has been acknowledged for its innovative approach to news delivery. Its emphasis on storytelling and audience engagement has set it apart in the digital news landscape, particularly among younger demographics seeking relatable content in Hindi.[6]
References
- ↑ "The Lallantop – Company Profile and Funding". Tracxn. Retrieved 26 May 2025.
- ↑ "The Lallantop YouTube Channel". YouTube. Retrieved 26 May 2025.
- ↑ "The Lallantop on Instagram – Reel". Instagram. Retrieved 26 May 2025.
- ↑ "The Lallantop raises the bar for regional political journalism in India". WAN-IFRA. March 2023. Retrieved 26 May 2025.
- ↑ "TheLallantop.com becomes the only digital-first original news brand to cross 10 million subscribers on YouTube". India Today. 18 November 2019. Retrieved 26 May 2025.
- ↑ "The Lallantop Show to bring witty news coverage across the country on 16 July". India Today. 13 July 2018. Retrieved 26 May 2025.