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|Industry||Video games; Mobile games|
|Genre||Incremental game; Action; Fantasy; Life Simulation; Comedy; Casual|
|Founder||Rene Retz; Flavio Miyamaru|
Number of employees
Tapps Games is a Brazilian mobile game development company based in São Paulo, Brazil, founded by Rene Retz and Flavio Miyamaru. It is best known for "My Boo" and its Evolution game series, most notably Cow Evolution.
History and Formation
Tapps Games was founded by Rene Retz and Flavio Miyamaru in December 2011. Their mascot is a character named Tappy. According to one of the lead developers, it was difficult to start a company in Brazil due to its lack of a structured gaming market, although there are still more people that own a smartphone and have access to the internet there than the rest of South America. Most of the company's localization work consists of translation of both their store and their in-app content. They have had 170 employees as of 2021.
Retz has said that their goal is to entertain as many people as possible.
The company's first game, LightUp, was released on May 26, 2012. They soon quickly gained worldwide success in the next couple of years for games such as My Boo, Do Not Disturb!, Toilet Time, Vlogger Go Viral, and Cow Evolution. Their app "Agent Hawk Cardboard" was ranked as their #1 best-selling app in the US in 2017.
Taken from SensorTower.com
|LightUp||May 26, 2012|
|Run, Tappy, Run||June 29, 2012|
|Where's Tappy?||August 9, 2012|
|Honey Battle||August 20, 2012|
|Do Not Disturb!||July 3, 2013|
|Tree Fortress||August 23, 2013|
|My Virtual Pet||August 29, 2013|
|My Boo||September 25, 2013|
|Toilet Time||December 17, 2013|
|My Doll House||December 18, 2013|
|Kitty Cat Clicker||March 1, 2014|
|Adventure Land||March 12, 2014|
|My Virtual Pet Shop||May 6, 2014|
|Mine Quest||June 12, 2014|
|My Fairy Tale||July 30, 2014|
|Plush Hospital||August 1, 2014|
|Jack Pott||August 19, 2014|
|Cow Evolution||August 26, 2014|
|My Virtual Dragon||September 27, 2014|
|Do Not Disturb! 2||October 8, 2014|
|Cookbook Master||October 15, 2014|
|Fat No More||November 25, 2014|
|Platypus Evolution||November 27, 2014|
|My Boo Album||December 13, 2014|
|Goat Evolution||February 3, 2015|
|Call of Doodie||April 9, 2015|
|My Derp||May 21, 2015|
|My Magic Castle||May 28, 2015|
|Giraffe Evolution||June 2, 2015|
|Dear Diary||June 20, 2015|
|Epic Party Clicker||July 4, 2015|
|Every game in the I Am series||July 18, 2015|
|My Grumpy||August 8, 2015|
|Zebra Evolution||September 17, 2015|
|Chicken Evolution||October 24, 2015|
|Solitaire Detectives||October 27, 2015|
|Vlogger Go Viral: Be an Internet Celebrity Legend!||November 10, 2015|
|Octopus Evolution||November 27, 2015|
|My Cat Album||December 8, 2015|
|Sarah's Secrets||December 18, 2015|
|Fashion Fever||March 8, 2016|
|My Monster House||May 15, 2016|
|Shark Evolution||May 18, 2016|
|Magic Guardians||May 24, 2016|
|My Nail Makeover||July 1, 2016|
|Cat Evolution||July 6, 2016|
|So Social||July 7, 2016|
|Monkey Evolution||June 29, 2016|
|Animal Rescue||October 28, 2016|
|Birds Evolution||November 17, 2016|
|My Monster Album||November 23, 2016|
|Turtle Evolution||December 22, 2016|
|Dragon Evolution||January 31, 2017|
|Hollywood Billionaire||February 3, 2017|
|Panda Evolution||April 4, 2017|
|Fashion Fever 2||April 20, 2017|
|Unicorn Evolution||April 21, 2017|
|Agent Hawk Cardboard||May 26, 2017|
|Gladiator vs. Monsters||June 1, 2017|
|Fox Evolution||June 15, 2017|
|Bacteria Evolution||July 1, 2017|
|Gym 'Til Fit||July 15, 2017|
|Dolphin Evolution||August 8, 2017|
|Fox Evolution||August 17, 2017|
|Secret Life of Food|
|Robot Evolution||August 26, 2017|
|Food Cats||September 2, 2017|
|Dog Evolution||September 12, 2017|
|Horse Evolution||December 2, 2017|
|Reindeer Evolution||December 5, 2017|
|Thrones: Kingdom of Elves||December 14, 2017|
|Elephant Evolution||December 20, 2017|
|We Are Illuminati||January 11, 2018|
|Fairy Evolution||January 14, 2018|
|Lion Evolution||January 15, 2018|
|Snake Evolution||January 20, 2018|
|Phoenix Evolution||February 2, 2018|
|Evolution Galaxy||March 28, 2018|
|Hamster Evolution||April 23, 2018|
|Carmen?||August 17, 2018|
|Do Not Disturb 3 - Grumpy Marmot Pranks!||August 28, 2018|
|Human Evolution||April 20, 2021|
|Medicine Dash - Hospital Time Management Game||June 30, 2021|
|Video Game Evolution||July 11, 2021|
One of Tapps Games' most popular series of games is the Evolution series. It started with Cow Evolution also known as Cow Evolution: Animal Clicker or Cow Evolution: Mootant Apocowlypse. It was released on August 26, 2014. In the game the player must drag a cow across the screen and match it with an identical cow, causing them to mutate. Cows can also be purchased at a shop for either coins or diamonds. A crate containing a cow will appear every couple of seconds, and these can be upgraded to arrive faster or contain a more powerful cow. The types of cows that you discover can be viewed in the Moopedia. The more the player progresses, the bigger and more powerful the mutants become. Later in the game you are given the option to trade your cows to aliens, and can go to other planets to mutate them, starting with Mars and then Pluto. Once you create a supreme being with enough power, you can reset the game.
Cow Evolution and received positive reviews. One source stated that "Manitoids sometimes find this game to be a bad distraction from their studies. But others use it to bribe themselves to get the work done." Another source described it as "an absurd but an idle way to kill your time." A sequel, Platypus Evolution, was released in November 2014. Since then, other sequels have been made, in which the player evolves goats, octopi, foxes, snakes, fairies, dragons, and more. On April 20, 2021, Tapps released the first Evolution game in more than three years: Human Evolution.
The company had amassed 10 million downloads in less than two years and more than 700 million downloads worldwide, making them one of the most successful mobile game publishers of all time. Edamame Reviews praised their game "We Are Illuminati" for being long and interesting.
- "Tapps Games Publisher's Top Apps in US Google Play Store". Mobile Action - App Store Optimization and App Analytics. Retrieved 2021-07-24.
- "Tapps Tecnologia da Informação Revenue & App Download Estimates from Sensor Tower - Apple App Store". sensortower.com. Retrieved 2021-07-24.
- "Cow Evolution - Mootant Apocowlipse". Metacritic. Retrieved 2021-08-06.
- Nevinczenko, Tabby. "Cow Evolution, The Hottest New App". The Prospector. Retrieved 2021-07-13.
- Kimura, Hugh. "10 Million Downloads In Less Than 2 Years: Tapps Games". Sensor Tower Blog. Retrieved 2021-07-13.
- "We Are Illuminati - iOS / Android All MAX on Edamame Reviews". Edamame Reviews. 2018-01-11. Retrieved 2021-08-06.