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A person who is responsible for both the creation and execution of a plan is called a strategist. In general, strategy entails the process of identifying objectives, deciding on actions to attain those goals, and gathering resources to carry out those actions. A strategy is a way of explaining how the ends (goals) will be accomplished through the means (resources). The senior leadership of a company is often burdened with the responsibility of defining the organization's strategy. Strategy may be planned, or it can develop organically as a pattern of action as an organisation competes or adapts to the environment in which it operates. It includes things like strategic thinking and planning as well as other tasks.