Steven Bartlett

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Steven Bartlett
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Born (1992-08-26) August 26, 1992 (age 29)
Botswana
NationalityAfrican
CitizenshipSouth Africa
OccupationEntrepreneur
Years active2014-now
Known forestablishing Social Chain

Steven Bartlett (born August 26, 1992 in Botswana) is an entrepreneur who established the Social Chain group, a group which holds over 20 companies specializing in different fields.

Early life

Bartlett was born on August 26, 1992 in Botswana. At the age of three, Bartlett and his family moved to the United Kingdom and lived in Moss Side, Manchester.[1] Steven entered the Plymstock School in Plymouth, United Kingdom in 2004 and graduated from the school. He then continued his studies at the Manchester Metropolitan University to pursue a degree in businesses a year later.[2]

Career

Wallpark and Bebo Consultant

After a year studying in the university,[3] Bartlett exited the school. The British GQ remarked that he dropped out of the school,[2] while HITC stated that he was expelled for poor record of attendance.[4] He then created Wallpark, an application which acts as an online noticeboard for students.[2] During his time trying to marketing Wallpark, he met his business partner, Dominic McGregor.[3]

In June 2014, Bartlett applied for a job as a Freelance consultant for social network Bebo. Bartlett claimed that he did not use a CV for the job and instead emailed the founder with ‘five reasons why girls call me back and five reasons why they don’t’. He was accepted for the job next day.[2]

Social Chain

In November 2014, Bartlett and Dominic launched Social Chain[5] with a financial backing of almost £300,000 from investors.[2] Initially, Social Chain was criticized by its competitors for its failure to disclose its advertisement. Bartlett claimed that the problem occurred due to his misunderstandings of advertising rules.[6] Later on, the business grew in size and achieved the entire annual turnover of 2015 in the several months of 2016.[5] The group became a public company on October 2019, with Bartlett announcing that the company shares are traded in XETRA/Frankfurt.[7] The group now consists of twenty different companies, specializing on different fields.[8]

Currently, Social Chain owns over 200 accounts.[5] Some examples are "Fitness Motivation" in Twitter with almost two million followers and "Love Food" with almost seven million followers.[6]

Through his Social Chain, Bartlett and his partners was often described as “the kids who decide what all the other kids talk about” and the “social media illuminati”.[6] Several Social Chain's account were later found out by BuzzFeed News to plagiarize old posts in the internet.[9]

Huel

In 2020, Bartlett left Social Chain and joined Huel, a turnover food replacement company, as a non-executive director.[10]

Awards

In 2017, Bartlett was voted as the most influential agency figure in 2017 by in Econsultancy's Top 100 Digital Agencies Report.[11]

In 2019, Bartlett was crowned the title of the Great British Entrepreneur of the Year.[12]

References

  1. Rodgers, Kadeem (20 January 2020). "17 things we learnt from Steven Bartlett at JMMB's Elevate2.0". www.loopjamaica.com. Retrieved 2021-03-13.
  2. 2.0 2.1 2.2 2.3 2.4 Halls, Eleanor (13 July 2020). "Social Chain CEO Steven Bartlett's tips for success". British GQ. Retrieved 2021-03-13.
  3. 3.0 3.1 "People of the North: Steven Bartlett, CEO & co-founder of Social Chain". Business Up North. 2018-03-20. Retrieved 2021-03-13.
  4. Fogarty, Paul (2019-08-23). "The Secret Teacher: Who is Steven Bartlett? School dropout to social media maestro". HITC. Retrieved 2021-03-13.
  5. 5.0 5.1 5.2 "Social Chain's Steve Bartlett: Spread The Word". Minutehack. Retrieved 2021-03-13.
  6. 6.0 6.1 6.2 Dean, Sam (2017-08-13). "Meet Steve Bartlett, the Instagram king who wants to be the Condé Nast of social media". The Telegraph. ISSN 0307-1235. Retrieved 2021-03-13.
  7. "Social Chain goes public on German stock exchange". Prolific North. 2019-10-17. Retrieved 2021-03-13.
  8. Greathouse, John. "This Entrepreneur Is Leveraging His 2 Million Followers To Drive Dramatic Social Change". Forbes. Retrieved 2021-03-13.
  9. Bailey, Luke. "Meet The Company Secretly Running All Your Favourite Social Media Accounts". BuzzFeed. Retrieved 2021-03-14.
  10. Robinson, Jon (2021-02-09). "Founder and ex-CEO of Manchester social media giant takes Huel board seat". Business Live. Retrieved 2021-03-14.
  11. "How Steven Bartlett's Social Chain is tackling influencer fraud | Articles | Chief Digital Officer". channels.theinnovationenterprise.com. Retrieved 2021-03-13.
  12. "Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover". www.campaignlive.com. 2019-03-07. Retrieved 2021-03-13.

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