Sowmya Iyer

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Sowmya Iyer
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Born (1984-02-01) February 1, 1984 (age 40)
NationalityIndian
Occupation
  • investor
  • CEO of DViO Digital

Sowmya Iyer (born 01 February 1984) is an Indian investor and the founder and CEO DViO Digital.[1][2][3][4]

Early life and education

Sowmya is a graduate in English Literature from Symbiosis, Pune and completed her Post Graduate Diploma in Communication Management.

Career

Sowmya has taken the stage at various platforms like IAMAI, Retail Middle East, FICCI, Ministry of Commerce, India, Reputation Conclave etc. She is also a trainer in leading management colleges and has contributed significantly in various strategic discussions on digital marketing for the Government of India.

She started Xebec Digital in 2007, initially as a division of a full-service mainline advertising agency. In late 2017, Sowmya bought the company from her partners and rebranded it as DViO Digital.

She has spearheaded the development of Design for Action (DFA) at DViO.[5] DViO’s clientele includes leading brands in India and the UAE, such as Universal Music, Hotstar International, Aster Retail, Nippon India Mutual Fund, McDonald’s India,[6] Flipkart, MBC, Shahid, Meesho,[7] PhonePe, Star TV, Zee5,[8] and Lulu Hypermarket among others.

Associations and awards

  1. 2022 - Entrepreneur of the year award by Campaign India Women Leading Change[9]
  2. 2021 – Agency Reporter 40 Under 40[10]
  3. 2020 – Social Samosa
  4. 2019 - Superwomen 2019[11]

References

  1. "- Mobile10X". www.mobile10x.in. Retrieved 2022-12-08.
  2. Editorial (2018-10-31). "Straight Talk with Sowmya Iyer, CEO DViO Digital – "Your life and choices will make your unique story. Play it out t". MediaNews4U. Retrieved 2022-12-08.
  3. None. "It's a Mad-Tech world". Khaleej Times. Retrieved 2022-12-08.
  4. Samosa, Social; Samosa, Social (2022-10-11). "SAMMIE 2022 – Meet the Jury". Social Samosa. Retrieved 2022-12-08.
  5. "DailyHunt appoints DViO Digital as its Agency on Record for Performance Creatives". afaqs!. Retrieved 2022-12-08.
  6. Samosa, Social; Samosa, Social (2020-06-16). "Dvio Digital mcdonalds India Digital Mandate". www.socialsamosa.com. Retrieved 2022-12-08.
  7. www.ETBrandEquity.com. "Meesho onboards DViO Digital as digital and social media marketing partner - ET BrandEquity". ETBrandEquity.com. Retrieved 2022-12-08.
  8. www.ETBrandEquity.com. "ZEE5 partners with DViO Digital to drive its social media strategy in international markets - ET BrandEquity". ETBrandEquity.com. Retrieved 2022-12-08.
  9. "Women Leading Change 2022: Winners announced". Campaign India. Retrieved 2022-12-08.
  10. "Agency Reporter 40 Under 40: Winners Announced!". Agency Reporter. Retrieved 2022-12-08.
  11. Samosa, Social; Samosa, Social (2019-10-22). "#Superwomen2019 Only person who can stop you is you: Sowmya Iyer, DViO Digital". Social Samosa. Retrieved 2022-12-08.

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