Snoopstar

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Snoopstar
Developer(s)LSD GmbH & Co. KG
Initial releaseAugust 25, 2018; 2 years ago (2018-08-25)
Repositorygithub.com
Operating systemAndroid, iOS
Websitesnoopstar.com

Snoopstar is an application for mobile phones and tablets by the German company Snoopstar GmbH.[1] It uses augmented reality and artificial intelligence to create additional content for product marketing. Snoopstar was released in 2018.[2]

History

In 2016, the German company LSD GmbH & Co. KG managed by Klaus Finken and Chris Finken[3] wanted to find a new strategy of brand communication and, together with jointMedia Deutschland GmbH managed by Claudius Bertheau, developed snoopstar to present information and data around a product, using print as the connection between offline and online marketing. In 2019, the snoopstar GmbH under Bodo Schiefer was founded as LSD GmbH spin-off.[4] In 2019, LSD won the Regional Digital Champions Award for snoopstar.[5]

Application

The application uses the camera of a device to scan products, packaging, advertisements, displays, postcards, magazines or any other printed material to access additional information and content, like background information, videos, images, shops etc.[6][7] It is designed for brand owners, manufacturers, promoters, educational institutions, museums and galleries, agencies, who can create their brand content with the tool snooperator.[8] The information is cloud-based and can thus constantly be updated,[1] while no technical knowledge is needed for using the tool.[9][10] Snoopstar works on Android and iOS.[11]

Projects

In 2019, snoopstar created a Christmas special with the brand Douglas, that connected the 50-euro note to brand content.[9][12] In Düsseldorf, the German bike website Fahrrad.de linked traffic signs to their online shop.[13] Before local elections in 2019 in Saxony, the German party CDU linked their election posters to videos of the candidates.[14]

In the media

        

References

  1. 1.0 1.1 "Smart Packaging: Augmented Reality Packaging". www.interpack.com. Retrieved 2020-04-04.
  2. "Release Notes snoopstar". snoopstar. Retrieved 2020-04-06.
  3. Wirtschaftswoche. "Digital Champions Award Vorentscheid: Wenn das Rolltor in die Cloud funkt". www.wiwo.de (in Deutsch). Retrieved 2020-04-29.
  4. Schüle, von Michael (2020-04-17). "Heute schon gesnoopt?". Print.de (in Deutsch). Retrieved 2020-04-29.
  5. "LSD für Snoopstar ausgezeichnet - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-29.
  6. "Augmented-Reality-Lösung für Verpackungen - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-04.
  7. "EZ-Tools-Trade_02-2020". www.eisenwaren-zeitung.de. Retrieved 2020-04-29.
  8. Zietlow, Jürgen. "Die Schnittmenge von Print und Digital | Magazin MEDIEN" (in Deutsch). Retrieved 2020-04-29.
  9. 9.0 9.1 Deitermann, Julia (2019-12-10). "snoopstar verwandelt 50-Euro-Scheine in Augmented-Reality-Überraschungspakete für Douglas-Kunden". TRENDKRAFT (in Deutsch). Retrieved 2020-04-04.
  10. Zietlow, Jürgen. "Synergien: Analoge und digitale Medien | Magazin MEDIEN" (in Deutsch). Retrieved 2020-04-29.
  11. Eckert, von Angelika (2019-08-31). "Günstige AR-Lösungen und -Services für Augmented Commerce". PAGE online (in Deutsch). Retrieved 2020-04-04.
  12. "Snoopstar realisiert Augmented-Reality-Überraschungspakete für Douglas-Kunden - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-04.
  13. Verkaufen, Werben & (2020-03-09). "BBDO funktioniert Verkehrsschilder zu Shopping-Stationen um. | W&V". www.wuv.de (in Deutsch). Retrieved 2020-04-29.
  14. "Wahlkampf Digital: Sachsen-CDU hat jetzt sprechende Plakate". bild.de (in Deutsch). Retrieved 2020-04-29.

External links

This article "Snoopstar" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.