Snoopstar

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Snoopstar
Developer(s)LSD GmbH & Co. KG
Initial releaseAugust 25, 2018; 7 years ago (2018-08-25)
Repositorygithub.com
Operating systemAndroid, iOS
Websitesnoopstar.com

Snoopstar is an application for mobile phones and tablets by the German company Snoopstar GmbH.[1] It uses augmented reality and artificial intelligence to create additional content for product marketing. Snoopstar was released in 2018.[2]

History

In 2016, the German company LSD GmbH & Co. KG managed by Klaus Finken and Chris Finken[3] wanted to find a new strategy of brand communication and, together with jointMedia Deutschland GmbH managed by Claudius Bertheau, developed snoopstar to present information and data around a product, using print as the connection between offline and online marketing. In 2019, the snoopstar GmbH under Bodo Schiefer was founded as LSD GmbH spin-off.[4] In 2019, LSD won the Regional Digital Champions Award for snoopstar.[5]

Application

The application uses the camera of a device to scan products, packaging, advertisements, displays, postcards, magazines or any other printed material to access additional information and content, like background information, videos, images, shops etc.[6][7] It is designed for brand owners, manufacturers, promoters, educational institutions, museums and galleries, agencies, who can create their brand content with the tool snooperator.[8] The information is cloud-based and can thus constantly be updated,[1] while no technical knowledge is needed for using the tool.[9][10] Snoopstar works on Android and iOS.[11]

Projects

In 2019, snoopstar created a Christmas special with the brand Douglas, that connected the 50-euro note to brand content.[9][12] In Düsseldorf, the German bike website Fahrrad.de linked traffic signs to their online shop.[13] Before local elections in 2019 in Saxony, the German party CDU linked their election posters to videos of the candidates.[14]

In the media

        

References

  1. ↑ 1.0 1.1 "Smart Packaging: Augmented Reality Packaging". www.interpack.com. Retrieved 2020-04-04.
  2. ↑ "Release Notes snoopstar". snoopstar. Retrieved 2020-04-06.
  3. ↑ Wirtschaftswoche. "Digital Champions Award Vorentscheid: Wenn das Rolltor in die Cloud funkt". www.wiwo.de (in Deutsch). Retrieved 2020-04-29.
  4. ↑ Schüle, von Michael (2020-04-17). "Heute schon gesnoopt?". Print.de (in Deutsch). Retrieved 2020-04-29.
  5. ↑ "LSD für Snoopstar ausgezeichnet - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-29.
  6. ↑ "Augmented-Reality-Lösung für Verpackungen - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-04.
  7. ↑ "EZ-Tools-Trade_02-2020". www.eisenwaren-zeitung.de. Retrieved 2020-04-29.
  8. ↑ Zietlow, Jürgen. "Die Schnittmenge von Print und Digital | Magazin MEDIEN" (in Deutsch). Retrieved 2020-04-29.
  9. ↑ 9.0 9.1 Deitermann, Julia (2019-12-10). "snoopstar verwandelt 50-Euro-Scheine in Augmented-Reality-Überraschungspakete für Douglas-Kunden". TRENDKRAFT (in Deutsch). Retrieved 2020-04-04.
  10. ↑ Zietlow, Jürgen. "Synergien: Analoge und digitale Medien | Magazin MEDIEN" (in Deutsch). Retrieved 2020-04-29.
  11. ↑ Eckert, von Angelika (2019-08-31). "Günstige AR-Lösungen und -Services für Augmented Commerce". PAGE online (in Deutsch). Retrieved 2020-04-04.
  12. ↑ "Snoopstar realisiert Augmented-Reality-Überraschungspakete für Douglas-Kunden - neue verpackung". www.neue-verpackung.de (in Deutsch). Retrieved 2020-04-04.
  13. ↑ Verkaufen, Werben & (2020-03-09). "BBDO funktioniert Verkehrsschilder zu Shopping-Stationen um. | W&V". www.wuv.de (in Deutsch). Retrieved 2020-04-29.
  14. ↑ "Wahlkampf Digital: Sachsen-CDU hat jetzt sprechende Plakate". bild.de (in Deutsch). Retrieved 2020-04-29.

External links

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