Shufti Pro

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Shufti Pro
IndustrySoftware Development
Founded2016; 8 years ago (2016)
FounderVictor Fredung N
HeadquartersLevel 8, One Canada Square, Canary Wharf, London, E14 5AA, GB
Websiteshuftipro.com

Shufti Pro is a global technology company that provides identity verification services, utilising advanced machine learning and artificial intelligence. Founded and launched in 2017 by Shahid Hanif (CTO), with co-founder Victor Fredung (CEO), having met in the work space and becoming good friends throughout the following years.

The inception of the company is attributed to both Shahid and Victor having experienced issues with verification providers in the payment sphere; Shahid’s prior career experience as a developer for a financial company, alongside his further education (B.Sc and MA) in computer science, specialising in artificial intelligence (University of Hertfordshire[1], The University of Edinburgh[2]), ensured he possessed the required knowledge and skillset to build a new identity verification solution. Alongside him, was co-founder Victor Fredung (CEO), a Fintech innovator, together they built Shufti Pro.

Over the last few years, the start-up has won a number of awards[3] pertaining to different solutions, technology, industries and countries/regions.[4]

Services

Shufti Pro offers Know Your Customer (KYC), Know Your Business (KYB), Anti-money Laundering screenings (AML), Know Your Investor (KYI), risk assessment and E-IDV (electronic identity verification).

Shufti Pro offers verification services to a large number of industries, such as fintech, banking, finance, Forex, crypto, eCommerce, online gaming, gambling, insurance, education and healthcare.

The company’s software harnesses advanced technologies like liveness and anti-spoofing detection, and facial similarity recognition to cross check customer biometrics against their identity documents; alongside screening individuals and entities against sanction and watchlists, PEP, exclusion list and risk databases.

History

2017

  • Concept Development
  • Company Registered
  • Company Launched
  • First customers Onboarded

2018

  • Launch of PEP/AML Screening
  • Launch of 2FA service, Address Checks
  • Launch of OCR
  • Introducing Consent Verification

2019

  • Launch of KYB Solution
  • Launch of Biometric SDK

2020

  • Launch of Biometric Authentication
  • Launched On-premises IDV service

2021

  • Launch of NFC Verification service

2022

  • Raised $20 million series A funding
  • Launch of New risk solutions
  • 5 year anniversary
  • New Features and KYC enhancements
  • New offices opened in UK, US, Sweden, Dubai and Hong Kong

2023

  • Available in 230+ countries/regions & 150+ languages
  • Accuracy rate of 99%
  • Singapore office opened

Locations

UK (Head Office): Office 409, Coppergate House, 10 White’s Row, London E1 7NF

Sweden: Bröderna, Petter Pihls gata 2, 252 36 Helsingborg

Hong Kong: 8 Queen’s Road East, Wan Chai, Hong Kong

Cyprus: Arch. Makarios III, Avenue 229, Limassol

Dubai: Gate District 3, Level 5, Unit 507, Dubai International Financial Center

United States: 67 S Bedford St, #400w Burlington, MA 01803

Singapore: 68 Circular Road #02-01, Singapore 049422

References

  1. Hertfordshire, University of (2023-06-09). "University of Hertfordshire". University of Hertfordshire. Retrieved 2023-06-14.
  2. "The University of Edinburgh". The University of Edinburgh. 2023-06-08. Retrieved 2023-06-14.
  3. "Shufti Pro Receives 2 Awards for Industry-leading KYC Solutions from Global Brands Magazine". rivercountry.newschannelnebraska.com. Retrieved 2023-06-14.
  4. "Shufti Pro Sweeps Ultimate FinTech Awards 2023 with Three Major Wins". www.businesswire.com. 2023-01-23. Retrieved 2023-06-14.

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