Shartric Boyd
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Shartric "Fly Shy" Boyd | |
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| Background information | |
| Birth name | Shartric Boyd |
| Genres | Hip hop, Southern hip hop |
| Occupation(s) | Former Artist, Music Industry Consultant/Coach/Author |
| Years active | 1996–present |
| Labels | Peezy Tech Music, Prophets of Rage/Ichiban Records, SEG/BREAK-A-WAY/EMI |
Shartric Boyd (born April 4, 1972), known professionally as Fly Shy, is an American music industry consultant, former rap artist, and author. He is known for his contributions to Southern hip hop, his leadership role at Peezy Tech Music, and his work educating independent artists on the music business.
Career
Recording Artist
He began his career in 1996 as a member of a bass-driven rap group signed under Atlanta producer Carl “Cooly C” Dorsey's Prophets of Rage/Ichiban Records (peezytechmusic.com). Boyd then pursued a solo path, signing with SEG/Break-A-Way/EMI Records (peezytechmusic.com).
Music Publishing
In 2007, Boyd helped negotiate a publishing deal for producer Kutt the Check with APG/Warner Chappell/Atlantic, working with artists like Juvenile, B.o.B., and T.I. (peezytechmusic.com).
Transition to Executive Leadership
By the early 2020s, Boyd shifted to executive roles in the industry. In 2020, he was appointed Senior Vice President of A&R at Peezy Tech Music, the independent label run by Grammy-nominated producer Sam Peezy (peezytechmusic.com). He identifies and develops talent, manages project strategy and budgets, and promotes artist ownership and independent release strategies (planetsinger.net).
Author & Educator
Boyd coaches artists on financial and legal aspects of music careers (planetsinger.net).
References
External links
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