Shapermint

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Shapermint
Store
IndustryRetail
Founded2018; 3 years ago (2018)
FounderLucas Vera.[1]
Area served
Worldwide
ProductsClothing
Websiteshapermint.com

Shapermint is a US-based shapewear retail company. Shapermint’s purpose is centered around body confidence and female empowerment. The company operates online and is known to use Instagram and Facebook to gain earned media for its clothing by interacting with users and generating publicity through a mix of diverse influencers and regular customers [2]

History

Shapermint was founded in 2018 by the company Trafilea [3]. Its main offices are located in the city of Montevideo, Uruguay, but its main market is in the United States.

In 2018, with Harmon Brothers, they launched one of their best campaigns Titled “#AskVenus: Is Shapewear Body Positive?” [4] Venus immediately takes on the realities of the transitions in a woman’s body.

References

  1. "Shapermint - Crunchbase Company Profile & Funding".
  2. "Shapermint's influencer-led Mother's Day campaign sees 7M views on social media". Mobilemarketer. 2020-04-29. Retrieved 2020-10-02.
  3. "Shapewear Would Like to Be Loved by You. No Pressure Though". The New York Times. 2019-10-21. Retrieved 2020-10-02.
  4. "Shapermint's New Campaign Tackles the Question – Is Shapewear Body Positive?". The Curvy Fashionista. 2019-01-21. Retrieved 2020-10-02.

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