Scott Woodward (marketer)
Scott Woodward | |
|---|---|
 | |
| Citizenship | American |
| Alma mater | Loyola University New Orleans (MBA) Villanova University (MS) Saint Leo University (BA) |
| Occupation | Marketing executive |
| Organization | SEW Branded |
| Website | scottwoodward sewbranded |
Scott Woodward is an American marketing executive.[1][2][3][4] He is the founder of the brand consultancy SEW Branded and has held executive positions with businesses such as the Arnell Group, Movado Group, Calvin Klein, and Ray-Ban.[5][6]
Education
Woodward earned a BA degree from Saint Leo University. He completed an MBA degree from Loyola University New Orleans and graduate coursework at Villanova University.[1][7]
Career
Woodward began his career at Chevron in 1987 as a marketing assistant. He later became director of global image marketing at Ray-Ban.[1][5][8][9]
In 1997, Woodward became vice president of worldwide marketing and public relations at Calvin Klein. He worked on brand campaigns for Tommy Hilfiger, Coach, Concord, ESQ, and Movado before joining Movado Group as global chief marketing officer the following year.[6][4][10][11][12] Later, he worked for the Arnell Group after Omnicom acquired it.[13]
Personal life
Woodward was a close friend of actress Farrah Fawcett. In a 2024 tribute published in People magazine on what would have been Fawcett's 77th birthday, Woodward shared memories of their decade-long friendship, which began in 1998 when he was Chief Marketing Officer of Movado Group.[4] Through his marketing work, he has also been associated with public figures including Brad Pitt, Lady Gaga, Will Smith, and Harry Styles.[4]
Philanthropy & Awards
The Hetrick-Martin Institute presented Woodward with the Emery Award in 2013 for his efforts to raise money for anti-bullying education. In 2014, campaigns developed by SEW Branded in partnership with One Direction and the Born This Way Foundation won Clio, Summit International, and Internet Advertising Awards.[14][15]
In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation that premiered at the Mia Amor Graciousness Gala in New York. Women's Wear Daily reported that the campaign promoted kindness as a leadership quality.[16] The same year, he received the "Kindness is Cool" award from the foundation. Media outlets including Times Square Chronicles and Daily Front Row covered the campaign and his remarks at the event.[17][18]
In March of 2026, Saint Leo University presented Woodward with its 2025 Distinguished Alumnus Award, recognizing his contributions to brand marketing and his philanthropic work.[19]
External links
- Official Website
- SEW Branded
- "Farrah Fawcett's Close Friend Scott Woodward Remembers Her Strength and Final Days" — People (2024)
References
- ↑ 1.0 1.1 1.2 "Scott Woodward: An Original Luxury & Fashion Marketer". Grazia USA. 2023-04-10. Retrieved 2025-08-30.
- ↑ "Scott Woodward: The Marketer on Brand Building with Purpose and Kindness". GQ South Africa. Retrieved 2025-08-30.
- ↑ "Scott Woodward on Purpose with Style". Bustle. Retrieved 2025-08-30.
- ↑ 4.0 4.1 4.2 4.3 Bacher, Danielle (2024-02-02). "Farrah Fawcett's Close Friend Scott Woodward Remembers Her Strength and Final Days". People. Retrieved 2026-05-26.
- ↑ 5.0 5.1 "The Remaking of Ray-Ban". Women's Wear Daily. 1996-07-29.
- ↑ 6.0 6.1 "The Coach Cachet Grows". Women's Wear Daily. 1998-10-19.
- ↑ "Scott Woodward: The Brand Guru Decodes Gen Z". USA Today. 2023-08-18. Retrieved 2026-05-27.
- ↑ Herman-Cohen, Valli (2000-03-24). "Oscars: The Ultimate Advertisement". Los Angeles Times. Retrieved 2025-08-30.
- ↑ "The Evolution of Scott Woodward". Los Angeles Magazine. 2025-08-21. Retrieved 2025-08-30.
- ↑ "Time and Money: Concord Watches Throws Relaunch Party, Benefits amfAR". Women's Wear Daily. 1999-09-23.
- ↑ "Movado Names Gerritt to Head Its Global Merchandising Effort". Women's Wear Daily. 1999-08-04.
- ↑ "Movado Reports 173K Loss in First Quarter". Women's Wear Daily. 2000-06-12.
- ↑ Herman-Cohen, Valli (2000-01-10). "The Revision of a Fashion Bible". Los Angeles Times.
- ↑ Moin, David (2013-11-21). "Emery Awards Benefits the Hetrick-Martin Institute". Women's Wear Daily.
- ↑ Lipke, David (2013-08-26). "Office Depot, One Direction Link Up for Marketing Push". Women's Wear Daily.
- ↑ Feitelberg, Rosemary (2024-02-22). "Sydney Sweeney, American Eagle Backlash and Authorities Weigh In". Women's Wear Daily. Retrieved 2025-08-30.
- ↑ "Queen of Kindness NYC Celebrity Luisa Diaz Hosted the Gala of the Year—Mag: Kindness Is Cool at Cipriani's". Times Square Chronicles. 2025-05-21. Retrieved 2025-08-30.
- ↑ White, Tom (2025-06-27). "Scott Woodward: The Kindness Crusader's Latest Campaign". The Daily Front Row. Retrieved 2025-08-30.
- ↑ "2025 Alumni Award Recipients". Saint Leo University. 2025. Retrieved 2026-05-27.