Science communication

Informing, teaching, and raising awareness of science-related subjects, as well as creating a feeling of awe about scientific findings and debates, are all aspects of science communication. Scientific communicators and their audiences are ill-defined, and the degree of competence and science knowledge varies from one group to the next. There are two kinds of science communication: outward-facing or science outreach (which is usually done by professional scientists to non-expert audiences) and inward-facing or science "inreach" (which is conducted by scientists to scientists) (expert to expert communication from similar or different scientific backgrounds). Scientific journalism and science museums, for example, are examples of outreach. Scholarly communication and publishing in scientific publications are examples of inreach.

Science communicators may use a variety of techniques to amuse and persuade their audiences, including comedy, narrative, and metaphors. Some of the methods employed by actors to enhance their communication may be taught to scientists. Science communication and engagement activities may be designed to be as resource efficient as feasible while also avoiding well-known problems if they are evaluated on a continual basis.

Evidence-based scientific communication is an area of study in science communication that has had only a limited impact on science communication practise and vice versa for decades. Evidence-based science communication seeks to bridge the gap between research and practise in science communication.