Safe 'N' Beautiful

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Safe 'N' Beautiful
IndustryBeauty child cosmetics
Founded2011; 11 years ago (2011)
FounderJeanette Sklivanou
HeadquartersAthens Greece
Number of locations
Area served

Safe'N Beautiful is a European cosmetic company founded in 2011 by Jeanette Sklivanou. It is headquartered in Athens, Greece, with operations across the country. Safe'N Beautiful is best known for its flagship product, Snails®, the world’s first Kids washable nail polish.[1]

Safe'N Beautiful is regarded for its EEC, FDA, and the Japanese Ministry of health compiling child nail polish formulas that are available in over 79 countries across the world. It is an award-winning company that has gained recognition for offering a unique and vast range of luxury cosmetic products for both children and adults.[2]

Safe'N Beautiful has been featured in several media outlets including Cosmopolitan, Vogue, Elle, Nails PRO, and others including multiple TV programs and on vlogs as well as newspapers.[3]


Safe'N Beautiful was founded by Jeanette Sklivanou with the aim to offer her daughter and every other child the luxury of experiencing safe play products. S’N’B is the creator of the first 12-Free, water-based and washable French kids nail polish in the world. It is headquartered in Athens with a manufacturing unit in Athens, Greece, distribution units in France and Italy.

Safe'N Beautiful has been offering luxury cosmetic products for the past decade and has won several awards for its unique approach and high quality. It has since then launched three nature-based lacquer and easily washable brands named Snails, S’N’Bio, and Rose.

The company has, since its inception, gained recognition for its natural-oriented & premium quality cosmetics. It offers a vast range of products that are made from non-toxic plant-based ingredients packed in lead-free high-quality bottles.

Products and services

Safe'N Beautiful is best known for its cosmetic collections - Snails, S’N’Bio, and Rose that comprise a vast range of products including:

  • Child washable nail polish
  • Child peel off nail polish with vitamins
  • Child eyeshadows
  • Child lip gloss
  • Child nail stickers
  • Child body glitter
  • Child hair chalks
  • Child nail glitter
  • Child face tattoos
  • Child body tattoos
  • Child nail wraps
  • Vegan nail polish for pregnant women


  • Greek export award 2014 Bronze
  • Greek export award 2015 Silver
  • Greek export award 2016 Gold
  • Made in Greece award 2017
  • Greek export award 2019 (2 Gold & 1 silver)

In the media



  1. "Safe 'N Beautiful Wins Award For Wash-Off Nail Polish". Beauty Packaging. Retrieved 14 August 2021.
  2. "Safe 'N' Beautiful Wins Greek Export Award". HAPPI. Retrieved 14 August 2021.
  3. "Safe'n'Beautiful Review + Christmas Gift Ideas". Home Life Abroad. 1 December 2016. Retrieved 14 August 2021.

External links