SOP Save Our Planet

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SOP Save Our Planet
Founded2001; 22 years ago (2001) in Busto Arsizio, Italy
FounderMarco Poggianella
HeadquartersVia Parco Alto Milanese, 1,
Busto Arsizio VA
Key people
  • Daniele Aspesi (Biomedical Engineer)
  • Gioacchino Quarta (Animal nutritionist)
  • Roberto Pozzato (Agronomist)

SOP – Save Our Planet is an Italian company based in Busto Arsizio (Milan) founded in 2001 by Marco Poggianella an Italian entrepreneur, researcher and inventor with a great ethical vocation.

SOP FARM makes products that help farmers to optimize available resources and obtain results regarding the barn environment, animal wellbeing, manure management and forage cultivation.

Our products for agriculture and livestock farming are based on raw materials with scientifically proven effects, which, thanks to SOP’s proprietary technology,a trade secret, interact with the autochthonous microbiome in a way that becomes much more effective, even at very low dosages, bringing economic, environmental and social sustainability to the farmer.

The key to this quite possible revolution is to make the transition from the use of unsustainable products and practices, to the use of products that have a positive effect on the ecosystem. As easily and beneficially as possible for farmers.


Marco Poggianella, founder and CEO, has dedicated the last 20 years of his life to developing a wide range of products with a single objective in mind: make intensive agriculture sustainable.

It is estimated that in 2050, the Earth will be populated by 10 billion people.(Projections of population growth in 2050) Humanity will be faced with the greatest challenge of all time: feeding everyone. The only realistic way to do this is though intensive agriculture, which is, however, to be highly unsustainable and one of the main causes of pollution, due to farm livestock waste and the extensive use of synthetic fertilizers (Agriculture Environmental impact).

SOP products

SOP products, the outcome of certified production processes that adhere to the strictest European and worldwide standards, are suited to Organic Farming and bring a variety of benefits to people, planet and profit, using the Triple bottom line framework:

PLANET → Environmental benefits: they reduce air and water pollution, gas emissions and they guarantee greater health and comfort for the animals and farm workers;

PEOLPE → Social benefits: they allow a healthy coexistence between activities such as livestock farming and residential communities and touristic centres

PROFIT → Economic benefits: SOP products improve land and livestock productivity, product quality and increase savings;

Today, SOP products are contributing to the improvement of the living conditions, performance and yield of farmers in 17 countries around the world, providing economic value for those who use them and ecological value for all those who enjoy their positive effect on the environment.

Scientific validation

Right from the beginning, SOP has always had a highly specialized scientific team made up of chemists, agronomists, nutritionists and vets, all with proven field experience at international level. The team works tirelessly to validate and refine all the applications of SOP’s proprietary technology, constantly consulting with the company’s founder.

The effectiveness of the products has been tested and proven by scientific research, carried out by world-renowned universities such as the University of California Davis[1], Cornell University, Guelph University, and by the University of Milan,[2] University of Perugia, University of Parma and University of Turin.


Making intensive agriculture sustainable.

“We are convinced that making intensive agriculture sustainable is the best way to Save Our Planet,” states Marco Poggianella, “and that farmers are key to reversing climate change. We have developed and tested a wide range of products that guarantee social and environmental benefits to farmers, as well as real economic benefits (in terms of savings and improvements in productivity). Because I believe that the only way to spread sustainable practices is to provide all stakeholders with tangible benefits.”

How we help to improve Sustainable intensive agriculture.

Agricultural productivity is almost entirely regulated through microbial activities. Microorganism in the soil converts nitrogen and other minerals into forms that the plants can use.

Microbes in the digestive systems of animals upcycle nutrients so that the animals can convert these into nutritious food.

Microbes in manure enable the composting of waste that can become an organic fertilizer.

Microbes, however, are also responsible for the odors, ammonia emissions, and greenhouse gases that come from agricultural production.

Nitrous oxide and ammonia from fertilized fields, methane from enteric fermentation, and ammonia, methane, and nitrous oxide from manure management are among the greatest challenges that agriculture must overcome to be considered sustainable.

Improving microbial activities can mitigate these emissions and lead to an overall reduction of environmental impacts from agriculture, while simultaneously improving farm performance and farmer economics.

Countries of operation

Thanks to the SOP FARM products, thousands of farmers around the world have had excellent results regarding production, cow comfort, animal and farm worker health, whilst also safeguarding the environment, with a reduction in pollution and emissions into the air and water. This is the SOP idea of Sustainable intensive agriculture: help farmers grow in their businesses whilst, at the same time, satisfy the needs of our generation without compromising those of the future generations.

SOP operates in 17 countries across six regions around the world:

  • North America
  • Central America
  • South America
  • Canada
  • Austria
  • France
  • Great Britain
  • Ireland
  • Northern Ireland
  • Portugal
  • Czech Republic

  • Switzerland
  • Turkey
  • Hungary


External Links

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