|Industry||Beauty & Beauty Tools|
SHEGLAM is a cosmetics brand launched in 2019. It is headquartered in Singapore with operations in seven other locations. Items include bath and skin-care products, makeup lines, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
SHEGLAM, since its inception, gained recognition for its premium quality cosmetics that are made from 100% cruelty-free raw materials and is currently sold in over 40 countries around the world It is also the recipient of the 2021 MEGA Beauty Awards. SHEGLAM products are also sold through their website, SHEIN’s website or app. Sheglam’s products have been reviewed by Glamour geekzilla, Stylecaster, The Business of Fashion, Glamour UK, Forbes Mexico.
SHEGLAM was established in 2019 by a group of cosmetics aficionados who were fed up with overpriced beauty products and decided to create quality beauty goods at an affordable price. The company eventually developed an independent product development team from SHEIN and an independent sourcing team to oversee each step of the product development process as a beauty brand.
Since then the company has expanded its operations in 40 counties serving a diverse range of customers. SHEGLAM has gained recognition for its premium range of products manufactured from luxury-grade raw material. The company partners with a number of luxury cosmetic manufacturers that align with their brand value in order to optimize their goods and meet consumer demand. It charges a third of the price of other cosmetics brands for the same product. By cutting out the middlemen and delivering directly to our customers, SHEGLAM has been able to keep pricing low.
In 2021, SHEGLAM received a MEGA Beauty Award. The company also launched a vegan capsule collection called - Wild Heart, made from cruelty-free and sustainable raw material, consisting of five robust eye shadow palettes. These eye shadow palettes were named after rare animal species - Flutter Effect, Fin Within, Forever Feather, Viva La Leopard, and Wolf Calls.
This capsule collection was launched with the aim to give back. and after raising 50 thousand dollars the proceeds were donated to the International Fund for Animal Welfare (IFAW).
Products and services
SHEGLAM's diverse and economic (under $10) product line allows the brand to appeal to a diverse demographic of all ages, from teenagers to women in their 40s and 50s. The company carries different product lines, which include Chroma Zone Collection, Horoscope Collection, Glitz List Collection. Some viral products by SHEGLAM on Tiktok include Liquid Blush, All-in-One Mascara, Inst-ready Powderduo, Birthday Skin Primer, Skinfinite Hydrating Foundation, and Complex Pro Long Lasting Foundation.
Chroma Zone Collection:
This collection comprises 2 8-shade palettes, 3 liquid multichrome eyeshadows, 3 multichrome eyeliners, 1 multichrome highlighter , and 2 multichrome nail polishes
This collection comprises unique pallets for each signs -
- ADVENTUROUS ARIES Palette
- TENACIOUS TAURUS Palette
- CARING CANCER Palette
- LIVELY LEO Palette
- VIRTUOUS VIRGO Palette
- LOVING LIBRA Palette
- STRIKING SCORPIO Palette
- SPONTANEOUS SAGITTARIUS Palette
- CALM CAPRICORN Palette
- AMBITIOUS AQUARIUS Palette
- PERCEPTIVE PISCES Palette
- GIFTED GEMINI Palette
Glitz List Collection:
This collection consists of an eyeshadow palette, a glittery eyeliner set (contains 4 full-size eyeliners), a baked highlighter, a lip gloss set, a highlighter brush , and false lashes set.
SHEGLAM has been reviewed by several YouTube and social media for offering a range of quality and value for money products by celebrities such as Laura Lee, Manny Mua, Stephanie Toms, RosyMcMichael, Daniela Rodrice, James Charles, and Ayo Coralie, mentioning them across different social media platforms on personal accounts. Some of the most loved products include - Skinny Brow pencils, Nude Beginning EyeShadow Pallet and Lots To Lava EyeShadow Pallet.
In the media
- Nast, Condé (9 October 2021). "This contouring hack is so extra, no wonder TikTok's going absolutely wild for it". Glamour UK. Retrieved 11 November 2021.
- Robinson, Mika (22 September 2021). "5 Makeup Trends That Will Take Over TikTok—and How To Execute Them". StyleCaster. Retrieved 11 November 2021.
- "MEGA Beauty Awards 2021 Winners: Mood-Boosting Makeup". MEGA. 15 October 2021. Retrieved 11 November 2021.