Run For Heroes
| Formation | March 28, 2020 |
|---|---|
| Founder | Olivia Strong |
| Founded at | San Diego County, California, United States |
| Type | Non-profit |
| Purpose | To build solidarity and support for frontliners in the battle against COVID-19 |
| Website | runforheroes |
Run For Heroes is an organization founded by Olivia Strong on 28th March 2020[1] after launching the #Run5Donate5Nominate5 campaign which raised over £5.5 million for the NHS Charities Together.[2]
The campaign went viral on Instagram[3] with over a million runners participating globally,[4] including celebrities such as Sir Mo Farah, Ellie Goulding, Princess Eugenie, Jimmy Carr, Dame Jessica Ennis-Hill, Nick Grimshaw, Nicola Sturgeon and DJ Chris Moyles.[5] The campaign asked participants to run 5k, donate £5 and nominate 5 people on their social channel.
The campaign surpassed Virgin Money Giving records for an individual volunteer page, and in 24 hours raised over £1 million [6]. Run For Heroes went onto raise over £20,000 for The Care Workers Charity after releasing the Strava Challenge 'Faster 5k Friday'.[7]
Run5 Donate5 Nominate5 also went viral in numerous other countries including the Netherlands, America, Canada, Spain and Australia.
Run For Heroes is run by three Edinburgh women: Olivia Strong, India Pappalardo Strachan and Alice Taylor.[8] The campaign was recognised by Boris Johnson and awarded The Point of Light Award for outstanding volunteering.[2]
In the media
References
- ↑ "Run For Heroes: The Instagram challenge explained". inews.co.uk. 2020-04-26. Retrieved 2020-07-06.
- ↑ 2.0 2.1 "Run for Heroes founder wins PM award". GOV.UK. Retrieved 2020-07-06.
- ↑ "R U N F O R H E R O E S (@run.for.heroes) • Instagram photos and videos". www.instagram.com. Retrieved 2020-07-06.
- ↑ "Run For Heroes". Points of Light. 2020-04-30. Retrieved 2020-07-06.
- ↑ McGuire, Jane (2020-04-27). "All the celebrities who have completed the Run for Heroes 5K challenge for the NHS". Runner's World. Retrieved 2020-07-06.
- ↑ "Run for Heroes raises record breaking £3m and CEO donation covers fees". www.edinburghnews.scotsman.com. Retrieved 2020-07-06.
- ↑ "Lockdown Legends: Olivia Strong, founder of Run For Heroes". uk.news.yahoo.com. Retrieved 2020-07-06.
- ↑ Savin, Jennifer (2020-06-09). "What's next for the women who set up lockdown-defining campaigns?". Cosmopolitan. Retrieved 2020-07-06.
External links
- Run For Heroes on Facebook
- Run For Heroes on Instagram
- Run For Heroes on Twitter
- RUN FOR HEROES - Virgin Money Giving
- Virtual Run for Heroes 2020 to build solidarity and support for frontliners in the battle against COVID-19
- Run For Heroes: The 5k challenge helping the NHS – YOU
- Run for Heroes 2020: Run 1km in support of our frontline heroes
- Run For Heroes - RunThrough Events
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