Run For Heroes
|Formation||March 28, 2020|
|Founded at||San Diego County, California, United States|
|Purpose||To build solidarity and support for frontliners in the battle against COVID-19|
The campaign went viral on Instagram with over a million runners participating globally, including celebrities such as Sir Mo Farah, Ellie Goulding, Princess Eugenie, Jimmy Carr, Dame Jessica Ennis-Hill, Nick Grimshaw, Nicola Sturgeon and DJ Chris Moyles. The campaign asked participants to run 5k, donate £5 and nominate 5 people on their social channel.
The campaign surpassed Virgin Money Giving records for an individual volunteer page, and in 24 hours raised over £1 million . Run For Heroes went onto raise over £20,000 for The Care Workers Charity after releasing the Strava Challenge 'Faster 5k Friday'.
Run5 Donate5 Nominate5 also went viral in numerous other countries including the Netherlands, America, Canada, Spain and Australia.
Run For Heroes is run by three Edinburgh women: Olivia Strong, India Pappalardo Strachan and Alice Taylor. The campaign was recognised by Boris Johnson and awarded The Point of Light Award for outstanding volunteering.
In the media
- "Run For Heroes: The Instagram challenge explained". inews.co.uk. 2020-04-26. Retrieved 2020-07-06.
- "Run for Heroes founder wins PM award". GOV.UK. Retrieved 2020-07-06.
- "R U N F O R H E R O E S (@run.for.heroes) • Instagram photos and videos". www.instagram.com. Retrieved 2020-07-06.
- "Run For Heroes". Points of Light. 2020-04-30. Retrieved 2020-07-06.
- McGuire, Jane (2020-04-27). "All the celebrities who have completed the Run for Heroes 5K challenge for the NHS". Runner's World. Retrieved 2020-07-06.
- "Run for Heroes raises record breaking £3m and CEO donation covers fees". www.edinburghnews.scotsman.com. Retrieved 2020-07-06.
- "Lockdown Legends: Olivia Strong, founder of Run For Heroes". uk.news.yahoo.com. Retrieved 2020-07-06.
- Savin, Jennifer (2020-06-09). "What's next for the women who set up lockdown-defining campaigns?". Cosmopolitan. Retrieved 2020-07-06.
- Run For Heroes on Facebook
- Run For Heroes on Instagram
- Run For Heroes on Twitter
- RUN FOR HEROES - Virgin Money Giving
- Virtual Run for Heroes 2020 to build solidarity and support for frontliners in the battle against COVID-19
- Run For Heroes: The 5k challenge helping the NHS – YOU
- Run for Heroes 2020: Run 1km in support of our frontline heroes
- Run For Heroes - RunThrough Events
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