Revolve Group, Inc.
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| Public | |
| Traded as | nyse |
| Industry | Fashion retail / e-commerce |
| Founded | 2003 |
| Founders | Michael Mente; Mike Karanikolas |
| Headquarters | Cerritos, California, United States |
| Products | Apparel, footwear, accessories, beauty, home goods |
| Revenue | US$1.1 billion (2024) |
| US$49 million (2024) | |
| Website | revolve.com |
Revolve Group, Inc. (stylized as REVOLVE) is an American fashion e-commerce company that sells clothing, shoes, accessories, beauty, and home products through an online retail platform. The company operates both third-party labels and proprietary brands. It is known for its reliance on influencer marketing.[1]
History
Revolve was founded in 2003 by Michael Mente and Mike Karanikolas, two software engineers who sought to create a digitally native fashion retailer.[2] The company used data analytics and social media marketing, often partnering with emerging fashion influencers.[3]
In 2012, Revolve acquired Forward by Elyse Walker, which became the company’s luxury retail arm branded as FWRD.[4]
Revolve went public in June 2019 on the New York Stock Exchange under the ticker symbol RVLV.[5]
Business Model
Revolve operates two main segments: the Revolve website and the FWRD website. The company offers third-party brands and in-house labels.
Its marketing strategy is heavily tied to social media and influencer campaigns, like the Revolve Festival held during Coachella.[6][7]
Financial Performance
In fiscal year 2024, Revolve reported revenues of approximately US$1.1 billion and net income of US$49 million.[8]
In Q2 2025, the company reported net sales of US$309 million, a 9 percent year-on-year increase, alongside its highest adjusted EBITDA margin in three years.[9]
Partnerships and Initiatives
Revolve has launched joint ventures and collaborations with celebrities and influencers, including a 2025 partnership with Cardi B covering apparel and beauty.[10][11] The partnership was also reported by Vogue Business.[12]
In 2025, Revolve introduced BELLEMINT, a gamified shopping platform, and partnered with Microsoft to develop AI-driven fashion discovery experiences.[13]
In October 2025, Revolve entered into a multiyear sponsorship agreement with the Los Angeles Lakers, marking the company’s first-ever partnership with an NBA team.[14][15]
Criticism and Controversies
Revolve’s marketing has faced scrutiny for its reliance on influencer exclusivity, with critics pointing out issues of diversity and inclusivity at high-profile brand events.[16]
In 2018, the company apologized after controversy over a sweatshirt product perceived as offensive, later citing the incident as a failure in its approval process.[17]
References
- ↑ X (2019-08-25). "How two friends built Revolve into a fashion empire with Instagram influencers". Los Angeles Times. Retrieved 2025-11-16.
- ↑ "E-Commerce Retailer Revolve's Cofounders Now Billionaires Amid Soaring Stock". Forbes. May 6, 2021.
- ↑ McCall, Tyler (2018-07-09). "How Michael Mente Took Revolve from an E-Commerce Start-Up to a Global Powerhouse". fashionista.com.
- ↑ "Revolve Buys Forward by Elyse Walker". WWD. 2012.
- ↑ "Revolve IPO pops nearly 90% in NYSE debut". CNBC. June 7, 2019.
- ↑ Perelli, Amanda. "The one brand that rules Coachella". Business Insider. Retrieved 2025-11-16.
- ↑ "The top brands dominating influencer marketing at Coachella". Business Insider. April 2025.
- ↑ "Revolve Group reports 2024 results". Reuters. February 28, 2025.
- ↑ "Revolve Group Q2 2025 Results Show Sales Up 9%". MarketWatch. August 7, 2025.
- ↑ "Cardi B and Revolve Launch Joint Venture". WWD. July 2025.
- ↑ Dorisca, Samantha (2025-04-04). "Cardi B Has A Joint Venture With Revolve Group Where She Will Officially Launch Apparel And Beauty Brands". Yahoo! Finance.
- ↑ "Cardi B partners with Revolve on new beauty venture". Vogue Business. July 3, 2025.
- ↑ "Microsoft, Revolve launch AI-driven fashion experience". Retail Customer Experience. 2025-09-25. Retrieved 2025-11-16.
- ↑ "Los Angeles Lakers Name Revolve Official Sponsor | Los Angeles Lakers". lakers.com. Retrieved 2025-11-16.
- ↑ "Lakers ink deal with fashion retailer Revolve". Sports Business Journal. 2025-11-16. Retrieved 2025-11-16.
- ↑ "Revolve IPO Shows Power and Pitfalls of Influencer Marketing". The New York Times. June 7, 2019.
- ↑ "Revolve apologises for offensive sweatshirt". BBC. September 2018.
External links
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