RentCafe

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RentCafe
Type of site
Subsidiary of Yardi Systems
Founded2011; 14 years ago (2011)
Headquarters
Santa Barbara, California
IndustryTechnology, Real Estate, Property Management
Websitewww.rentcafe.com

RentCafe.com (formerly RENTCafé) is a property management software owned by Yardi Systems[1][2] that provides services for property managers and tenants[3] such as leasing tools, online chat, self-storage search and self-guided tours.[4]. RentCafe is also a listings site[5] that focuses on multi-family properties across the U.S. and Canada.

History

Launched in 2011 by Yardi Systems, RentCafe was created as a marketing and leasing tool for property managers. It is a free web-based and smartphone apartment search platform that allows online rent payment, maintenance request submissions, reputation management and social media tools among other services.[1]

In 2014, property management company Terragon enlisted the services of RentCafe to achieve higher occupancy in multifamily properties in Washington state.[6]

In 2018, RentCafe Reach, with tools like SEO and pay-per-click advertising, became available for senior living providers. It was integrated with RentCafe Senior Living, a platform of Yardi’s Senior Living Suite.[7]

2019 marked the introduction of MyCafé by RentCafe, which allowed property management companies to create their own branded apps.[8]

In 2021, REACH by RentCafe was launched as a digital marketing agency for property managers.[9] In the same year, RentCafe expanded its client base to UK-based real estate operator City & Docklands.[10]

RentCafe also aided in the creation of customer relationship management software, RentCafe CRM IQ, which was introduced in 2022.[11]

In 2023, as a response to the White House announcement regarding hidden fees, the website implemented an update to show a fee disclosure section.[12] This included security deposits, administrative fees, pet fees, along with rent prices.

RentCafe has also produced a range of reports and studies focusing on real estate news and market insights.[13]

References

  1. 1.0 1.1 Manning, Kimberly (August 24, 2015). "RENTcafe has marketing down, but its mobile experience needs work". Inman. Retrieved 5 June 2024.
  2. Lerner, Michele (May 19, 2022). "Why you see rents fluctuating so much as you hunt for an apartment". The Washington Post. Retrieved 5 June 2024.
  3. Major, Mikayla (31 July 2023). "RentCafe: A Closer Look at Software and Features". Swiftlane. Retrieved 12 April 2024.
  4. Hall, Meghan (June 19, 2020). "Survey: Self-Guided Tours Prove Popular Amongst Potential Tenants". Retrieved 5 June 2024.
  5. Cooper, Sofia (4 July 2021). "RENTCafe Property Management Software Review, Cost, Alternatives". ButterflyMX. Retrieved 12 April 2024.
  6. Borland, Kelsi Maree (July 11, 2014). "Rent Café Helps Boost MF Occupancy". Globest.com. Retrieved 5 June 2024.
  7. "Yardi's RENTCafé Reach now available for senior living". McKnight Senior Living. June 30, 2024. Retrieved 4 June 2024.
  8. Haviland, Victoria (July 2, 2019). "Yardi announces new app, MyCafé by RENTCafé". OnlineMarketplaces. Retrieved 4 June 2024.
  9. "How Yardi Inc.'s REACH by RentCafe Helps Property Managers Succeed in the New Normal". National Apartment Association. September 20, 2021. Retrieved 5 June 2024.
  10. "City & Docklands One West Point BTR scheme selects Yardi RENTCafé". June 25, 2021. Retrieved 5 June 2024.
  11. Sherman, Erik (August 3, 2022). "Yardi Releases CRM Software for Multifamily Operators". Globest.com. Retrieved 6 June 2024.
  12. Udrea, Victoria (November 30, 2023). "RentCafe.Com's New Fee Transparency Initiative". Realty Biz News. Retrieved 3 June 2024.
  13. Dineen, Jerome (April 28, 2020). "TRD Insights: Apartment searches surpass pre-pandemic level". The Real Deal. Retrieved 6 June 2024.

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