RealEye
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| Private | |
| Industry | Market Analysis, UX, Neuromarketing, Accessibility, Education |
| Founded | Poland (2017) |
| Headquarters | Warsaw, Poland |
Area served | Worldwide |
Key people | Adam Cellary (Co-founder & CEO) Damian Sromek (Co-founder & CTO) |
| Products | |
| Services | Webcam-based eye-tracking, Survey and behavioral integration |
| Website | www |
RealEye is a Polish software-as-a-service (SaaS) company that provides a browser-based platform for webcam eye-tracking research. It has been used for user-experience (UX) testing, digital marketing studies, and academic research.[1][2]
History
RealEye was founded in 2017 to offer a lower-cost alternative to traditional hardware-based eye-tracking systems. The company, RealEye Sp. z o.o., was formally registered on 1 March 2019 following funding from SpeedUp Group and Narodowe Centrum Badań i Rozwoju (NCBR).[1][2][3]
Technology
RealEye applies computer vision and deep learning to detect faces and approximate eye position using standard webcams. The platform calculates gaze points and visual attention metrics within the browser and can run on desktops, laptops, tablets, and smartphones without specialized infrared-based hardware.[3][4]
References
- ↑ 1.0 1.1 "O tej polskiej firmie mówią na całym świecie. Ich technologia do śledzenia stron w sieci jest 10 razy tańsza od obecnej". INNPoland.pl (in polski). Retrieved 2025-12-04.
- ↑ 2.0 2.1 Michalik, Tomasz (2021-08-03). "Sukces w zasięgu wzroku". mycompanypolska.pl (in polski). Retrieved 2025-12-02.
- ↑ 3.0 3.1 Polska, Grupa Wirtualna (2018-06-17). "Polski start-up wchodzi na południowoamerykański rynek. Zbada, jak patrzymy na to co nas otacza". Money.pl - portal finansowy (in polski). Retrieved 2025-12-04.
- ↑ Heck, Melanie; Becker, Christian; Deutscher, Viola (2023-01-03). Webcam Eye Tracking for Desktop and Mobile Devices: A Systematic Review. doi:10.24251/HICSS.2023.825. ISBN 978-0-9981331-6-4.
External links
This article "RealEye" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.