Ramraj Cotton
 | The topic of this article may not meet Wikitia's general notability guideline. |
| Industry | Textile company |
|---|---|
| Founded | 1983 |
| Founder | Mr. K.R. Nagarajan |
| Headquarters | Tirupur, Tamil Nadu , Indian |
| Website | [// ] |
Ramraj Cotton is an Indian textile company, known for its cotton products, especially traditional dhotis. The company was founded in 1983 and is headquartered in Tirupur, Tamil Nadu, India. The company had a turnover of ₹1200 crores in the financial year 2017.[1]
History and growth
Ramraj Cotton was founded by Mr. K.R. Nagarajan in 1983. The company began with a focus on manufacturing cotton dhotis, a traditional Indian garment. Over the years, Ramraj Cotton has expanded its product line to include shirts, innerwear, and other cotton-based apparel.[2]
The brand has over 275 stores across India, retailing their range of products.[3]
Innovations
In 2024, Ramraj Cotton celebrated Vetti Vaaram (Dhoti Week) from January 1 to 7. The aim was to support agriculturalists and rural weavers.[4]
In 2023, they unveiled a silk dhoti collection, including one variant that cost ₹100000.[5]
In 2022, for the 44th Chess Olympiad, they launched the 'Thambi Dhotis', bordered with black and white checks to resemble a chessboard. The Prime Minister of India, Narendra Modi, sported this dhoti along with a matching shawl.[6][7]
In 2018, they launched Velcro Veshtis with pockets to target the younger generation.[8]
In 2017, Ramraj launched vests to tap into the ₹5,000 crore market.[9]
Brand Ambassadors
Actors Rishab Shetty and Yash have been brand ambassadors for Ramraj Cotton in recent years.[10][11]
References
- ↑ archive, From our online (2017-09-14). "Ramraj Cotton to tap Rs 5,000 crore vests market". The New Indian Express. Retrieved 2024-08-26.
- ↑ "A white revolution". The Hindu. 2013-10-11. ISSN 0971-751X. Retrieved 2024-07-03.
- ↑ "Ramraj opens its 275th showroom at Lakshmi Mills". Afternoon News. October 27, 2023.
{{cite news}}: CS1 maint: url-status (link) - ↑ "Ramraj Cotton launches combo packs at affordable prices".
- ↑ Today, Telangana (2023-08-23). "Hyderabad: Ramraj Cotton launches silk dhoti costing Rs 1 lakh". Telangana Today. Retrieved 2024-07-03.
- ↑ Bureau, ABP News (2022-07-28). "PM Modi's Traditional Veshti And Shawl With Chessboard Design At Chess Olympiad Grabs Attention". news.abplive.com. Retrieved 2024-07-03.
- ↑ "Ramraj Cotton introduces a brand new trend - Chess Olympiad Thambi Vetti! Here's what you need to know". Behindwoods. 2022-07-28. Retrieved 2024-07-03.
- ↑ "Ramraj launches velcro pocket dhoti". BusinessLine. 2015-02-14. Retrieved 2024-07-03.
- ↑ archive, From our online (2017-09-14). "Ramraj Cotton to tap Rs 5,000 crore vests market". The New Indian Express. Retrieved 2024-07-03.
- ↑ Service, Express News (2024-01-27). "Ramraj Cotton ropes in actor Rishabh Shetty". The New Indian Express. Retrieved 2024-07-03.
- ↑ Bharat, E. T. V. (2022-02-17). "Yash appointed as brand ambassador of Ramraj Cotton". ETV Bharat News. Retrieved 2024-07-03.
External links
This article "Ramraj Cotton" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.