PickFu LLC

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PickFu LLC
IndustryMarket research
Founded2008; 15 years ago (2008)
  • Justin Chen
  • John Li
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PickFu is an online market research tool[1] that enables users to ask a single poll question and be connected with targeted survey respondents[2]. The company was founded in 2008[3] by Justin Chen and John Li. PickFu is privately owned by Two-Bit Operation LLC[4].


PickFu was formed in 2008 with a two-option Head-to-Head poll as its sole surveying format. This method of surveying relies on pairwise comparisons, in which survey respondents vote on two creative options and provide a written comment explaining their choice. In 2015, the company introduced the Head-to-Head Round Robin format to evaluate more than two creative options. This product automates a round-robin tournament or all-play-all format. In 2016, the company released a Ranked Poll option, which enables respondents to see three to eight options all at once at rank them in order of their preference, then submit a comment explaining their choices. This method of polling relies on instant run-off voting until a majority is reached.

In 2017, PickFu released the PickFu Solo poll, or the ability to ask an open-ended question without various options.

As of 2020, PickFu has began to help grow more notable brands like Thrasio[5] and DuckDuckGo.[6]

PickFu in the media



  1. Gerber, Scott (September 30, 2015). "13 Tools entrepreneurs love for conducting market research".
  2. Robinson, Ryan (August 21, 2019). "5 Best Sites for Unbiased Feedback on Your Business Idea".
  3. Pofeldt, Elaine (September 30, 2019). "Not Sure If You've Picked a Winning Name For Your Business? Here's How To Take the Risk Out of Branding It".
  4. Sutton, Bradley (Mar 3, 2020). "Interview with PickFu's founders".
  5. "$1B Unicorn Thrasio Touts PickFu as One of Its Tools to Success". July 22, 2020.
  6. "Chan", "Nathan" (July 18, 2019). "Taking on Google".

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