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FoundersTony Xu (CEO)[1]
Areas served
United Kingdom
ServicesOn-demand photography service

Perfocal is a technology company based in London, United Kingdom. Its main business offering is an on-demand professional photography booking and editing service.[1]


Perfocal was founded by Tony Xu in 2015 in Manchester, UK, with seed funding from the University of Manchester. [2] It later joined MassChallenge UK accelerator, and moved to London.[3][4][5] In 2018, they received a £500,000 seed investment from London-based venture capital fund Fuel Ventures and entrepreneur Mark Pearson.[6][7] [8]


As referred to as the "Uber for hiring photographers", Perfocal developed a matching system that connects a client with a particular photographer based on that client's needs and the professional's experience, location, and availability.[9][10] [11] [12] Its main competitors include Snappr and Meero.[9][13]

Stance Against Discrimination

Perfocal refunded and refused to hand over images taken for the Christian Institute after the LGBT rights in Northern Ireland 2018 Gay Cake Row in "stand against discrimination".[14][15]


  1. 1.0 1.1 "Perfocal - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-03-18.
  2. Roue, Lucy (2015-12-02). "Graduate focuses on photographers". Manchester Evening News. Retrieved 2018-10-15.
  3. Dunsby, Megan (2015-05-21). "75 UK start-ups chosen to join world's largest start-up accelerator". Retrieved 2018-10-15.
  4. "MassChallenge UK: 90 Finalists Announced for Accelerator". Tech Nation News. 2015-06-09. Retrieved 2018-10-15.
  5. "Perfocal - MassChallenge Startups". MassChallenge. Retrieved 2019-05-19.
  6. "Online marketplace for photographers Perfocal secures GBP500,000 investment". Private Equity Wire. 2018-11-16.
  7. "Online Marketplace for Photographers Snaps Up £500,000 Investment". Angel News. 2018-11-16. Retrieved 2018-12-05.
  8. "Online Photography Marketplace Secures £500k Funding Following Launch". BDaily News. 2018-11-15. Retrieved 2018-12-05.
  9. 9.0 9.1 Mathies, Daven (2017-12-28). "Perfocal makes booking a pro photographer as easy as hailing an Uber". Digital Trends. Retrieved 2018-10-15.
  10. "Company Offering £50,000 A Year To Travel Europe". Retrieved 23 May 2019.
  11. "Wanted: photographer to travel the world all expenses paid on £80k salary". Digital Camera World. 2018-12-06. Retrieved 2020-03-18.
  12. "You could earn £140 an hour taking candid photos of people for Instagram". Metro. 14 February 2019. Retrieved 17 May 2019.
  13. "Say 'cheese': Snappr launching in Reno, described as the Uber of photography service". Reno Gazette Journal. 2019-02-18. Retrieved 2020-03-19.
  14. Batchelor, Tom (2018-10-10). "Photographers booked for Christian bakers in gay cake case refuse to hand over images in 'stand against discrimination'". the Independent. Retrieved 2018-10-15.
  15. "Photographers booked for Christian bakers in gay cake case refuse to hand over images". The Irish Times. 2018-10-11. Retrieved 2018-10-15.

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