Party Land
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| Private | |
| Industry | Advertising |
| Founded | 2018 |
| Founder | Haley Hunter Matt Heath |
| Headquarters | Los Angeles, California, U.S. |
Area served | United States |
Key people | Haley Hunter Matt Heath |
| Services | Advertising, brand strategy, creative services, social media marketing |
| Website | partyland |
Party Land is an independent American advertising agency founded in 2018 by Haley Hunter and Matt Heath and operates with hubs in Los Angeles and Denver.
History
Party Land is an independent American advertising agency founded in 2018 by Haley Hunter and Matt Heath. The agency is known for using comedy as a strategic tool for building brand attention in advertising campaigns and social media marketing.[1]
Party Land works with brands across beverage, retail, technology, and consumer goods categories and operates with hubs in Los Angeles and Denver.
The agency has received multiple industry recognitions including being named a Ad Age Small Agency of the Year honoree and appearing on Adweek lists including Breakthrough Agency of the Year finalists and Fastest Growing Agencies.[1][2][3]
History
Party Land was founded in 2018 by Haley Hunter and Matt Heath as an independent creative agency focused on humor-informed brand strategy and culturally responsive advertising campaigns.
Since its founding, the agency has operated with a senior-led model emphasizing direct leadership involvement in strategy, concept development, and client work.
Approach
Party Land is known for using comedy as a strategic tool for building brand attention across advertising campaigns and social-first marketing systems.[1]
Industry coverage has described the agency’s work as humor-led and culturally responsive, with campaigns designed to compete with entertainment content as well as traditional advertising.
The agency’s approach frequently emphasizes platform-native creative development, rapid-response social content, and audience participation across digital channels.
Clients
Party Land has worked with consumer brands including:
- Liquid Death
- Men's Wearhouse
- Zevia
- Truly Hard Seltzer
- Google Search
- Chewy
- eHarmony
- JanSport
Selected work
JanSport
Party Land developed work for JanSport that repositioned the brand around the idea of being “anticonic,” reframing its reputation for being “basic” as a form of self-aware confidence for younger audiences.
Liquid Death
Party Land has contributed social content and campaign development supporting Liquid Death’s humor-led brand presence.
Men's Wearhouse
For Men's Wearhouse, Party Land helped reposition the retailer around life-moment dressing occasions rather than traditional fashion positioning.
Zevia
Party Land created the campaign For Humans Only for Zevia, centered on a robot character navigating a human office environment while encountering soda made without artificial ingredients.
Recognition
Party Land has received multiple industry recognitions including:
- Ad Age Small Agency of the Year (honoree)[1]
- Adweek Breakthrough Agency of the Year finalist[2]
- Adweek Fastest Growing Agencies list[3]
Leadership
Key leaders at Party Land include:
- Matt Heath, founder and chief creative officer
- Haley Hunter, founder and chief operating officer
- Andy Silva, managing director
- Sean McNamara, chief strategy officer
- Suzy Langdell, director of brand and new business strategy
- Mike Behrends, creative director
References
- ↑ 1.0 1.1 1.2 1.3 "At Party Land, doubling down on humor pays off". Ad Age. Retrieved 2025-12-12.
- ↑ 2.0 2.1 "Adweek's 2023 Breakthrough Agency of the Year Finalists". Retrieved 2025-12-12.
- ↑ 3.0 3.1 "2024 Fastest Growing Agencies". Retrieved 2025-12-12.
External links
This article "Party Land" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.