Online marketplace

When various third parties offer product or service information on a website, the term "online marketplace" is used to refer to the kind of e-commerce website in question. On-line marketplaces, which are the most common form of multichannel ecommerce, may help to simplify the manufacturing process.

Customers' transactions are handled by the marketplace operator, and then the merchandise is sent to customers and fulfilled by the participating merchants or wholesalers. A "post-selling" fee is charged by these types of websites to enable customers to register and sell anything from a single item to several things.

Due to the fact that online marketplaces aggregate goods from a diverse range of suppliers, the selection is often more diverse and the availability is greater than it is in vendor-specific online retail shops in general. Because of the proliferation of internet marketplaces after 2014, Other than having a broad range of general interest goods that serve to nearly all of the requirements of customers, some online marketplaces offer a narrow range of products that appeal to a specific section of the population.