Once Upon (company)
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| Once Upon | |
| Private | |
| Industry | Photobooks |
| Founded | 2016 |
| Founders | Lina Andersson Johan Schiller Linus Nilsson Hans Eklund |
| Headquarters | Skellefteå, Sweden |
| Products | Mobile photobook app; photo prints |
| Website | onceupon |
The Swedish photobook company Once Upon (officially known as Once Upon Publishing AB) is most well-known for its mobile app which enables users to create and purchase printed photo books and prints. With its headquarters located in Skellefteå Sweden the company operates in several European and international markets.[1]
History
Once Upon was founded in 2016 by Lina Andersson, Johan Schiller, Linus Nilsson and Hans Eklund, with initial development supported by design agency North Kingdom.[2][3]
The idea of a photo book mobile app was created by Lina when she realized she didn't have a photo album of her daughter despite the large number of photos on her phone.[4]
The mobile version of the app launched in 2017 and a web app was released in 2022, enabling cross-platform creation of photo books.[5]
Products
The Once Upon platform is available as an iOS and Android mobile app and a web app, allowing users to create and edit photobooks across different devices. [6]
Growth and funding
Together with Spintop Ventures growth investor Verdane led a round reported to be worth over €10 million in January 2021.[7][8]
Independent Swedish tech outlet Breakit has reported on the company’s financial trajectory, including a return to profit and revenue approaching SEK 300 million.[9][10] Public company registers also list 2024 revenue and headcount.[11]
Recognition
Founder and CEO Lina Andersson was named “Sweden’s Most Important Female Entrepreneur of the Year 2025” (Årets viktigaste kvinnliga entreprenör) by Dagens industri.[12][13]
The company achieved B Corp Certification in 2023 for its verified social and environmental performance.[14]
References
- ↑ "Swedish photobook company Once Upon reaches new milestones". The Dead Pixels Society. 19 April 2024. Retrieved 30 September 2025.
- ↑ "Smartphone photo book sensation Once Upon sets out to conquer new markets with Verdane" (Press release). Verdane. 15 January 2021. Retrieved 30 September 2025.
- ↑ "Smartphone photo book company Once Upon gets 10 million EUR investment from Verdane, Spintop". The Dead Pixels Society. 15 January 2021. Retrieved 30 September 2025.
- ↑ "History & Vision - Once Upon" (Press release). Once Upon. 29 April 2021. Retrieved 30 September 2025.
- ↑ "Once Upon – Photobook Creator". App Store. Retrieved 30 September 2025."App maker Once Upon launches web version of photobook maker". The Dead Pixels Society. 19 July 2022. Retrieved 30 September 2025.
- ↑ "Once Upon – Photobook Creator". App Store. Retrieved 30 September 2025.
- ↑ "Smartphone photo book sensation Once Upon sets out to conquer new markets with Verdane" (Press release). Verdane. 15 January 2021. Retrieved 30 September 2025.
- ↑ "Smartphone photo book company Once Upon gets 10 million EUR investment from Verdane, Spintop". The Dead Pixels Society. 15 January 2021. Retrieved 30 September 2025.
- ↑ "Skellefteå-baserade Once Upon ökar omsättningen rejält – och vänder till vinst". Breakit (in svenska). Retrieved 30 September 2025.
- ↑ "Once upon når (nästan) 300 miljoner: "Vi vill fortsätta växa"". Breakit (in svenska). Retrieved 30 September 2025.
- ↑ "Once Upon Publishing AB". Bolagsfakta (in svenska). Retrieved 30 September 2025.
- ↑ "Once Upon's Lina Andersson named "Sweden's Most Important Female Entrepreneur of the Year 2025"". The Dead Pixels Society. 2 February 2025. Retrieved 30 September 2025.
- ↑ "Utmärkelse: Skelleftebo är årets viktigaste kvinnliga entreprenör". Megafonen (in svenska). 30 January 2025. Retrieved 30 September 2025.
- ↑ "Once Upon Publishing AB - Certified B Corporation - B Lab Global". B Lap. Retrieved 30 September 2025.
External links
This article "Once Upon (company)" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.