Olga Iserlis

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Private Corporation
FoundersHenrik Hofmeister(CEO),Jacob Laurvigen,(CDO),Jakob Melson
Key people
Jacob Laurvigen (CEO), Mozenda Group

Dexi.io sells web data extraction web data extraction software and services to ecommerce retailers to help them acquire, transform and analyze data. Following its July 2020 merger with data scraping industry competitor Mozenda, Dexi.io became part of the newly formed Mozenda Group.[1] Dexi.io has its engineering office in downtown Copenhagen, Denmark and a sales office in London, UK.[2]


Henrik Hofmeister, Jacob Laurvigen and Jakob Melson founded CloudScrape in December 15, 2015 in Copenhagen. In 2016. CloudScrape changed its name to Dexi.io.[3]

In July 2020, Dexi.io merged with Mozenda to become Mozenda Group.[4] While Dexi.io’s office remains in Copenhagen, the combined Mozenda Group corporate entity operates from Mozenda’s office in Pleasant Grove, Utah.


Dexi.io received seed funding in Q4 2015 from PreSeed Ventures, a Danish early-stage VC, and Level39.[5]


Dexi.io’s web data extraction software combines robots that handle repetitive data extraction followed by data validation so that customers can integrate organized data with their BI systems and dashboards.

The technology has a number of ecommerce applications and use cases, including:[6]

  • Market Insights

Monitoring ecommerce marketplaces to help retailers and brand understand who is selling their products (or competitor’s products), how these products are being sold and at what prices.

  • Competitive Intelligence

Creating a unified data structure of competitive intelligence such as distribution, availability and pricing.

  • Compliance

Monitoring adherence to corporate policies of retail channels and points of sale.

  • Product Management

Automatically capturing and mapping product data from multiple retail and language sources.

  • Product Data Feeds

Feeds to push product data to marketing channels such as Google Shopping, ad networks, email, retargeting and affiliate marketing.

  • Pricing Alerts

Notifications that competitors have changed pricing.

  • Buy Now Buttons

Transforming ecommerce data into a single point of purchase through which a visitor can select the retailer.

Dexi.io has integrated its technology with Slack, OneDrive, MongoDB and MonkeyLearn, and developed partnerships with Wunderman Thompson Commerce.[7]


Dexi.io pricing starts at $99.00 per month.There is a free version and a free trial is available.[8]


  1. Mozenda Group, "Mozenda merges with Dexi.io", The Utah Business Journal, August 3, 2020
  2. AngelList, "Dexi.io AngelList profile", AngelList.com
  3. Dexi.io, "CloudScrape Is Now Dexi.io", SBWire, April 1, 2016
  4. Mozenda Group, "Web Data Leaders Mozenda and Dexi Announce Merger", SBWire, July 16, 2020
  5. "Dexi.io Crunchbase profile", Crunchbase.com
  6. [1], "Dexi.io use cases"
  7. [2], "Dexi.io integrations"
  8. [3], Dexi.io Free Trial"

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