Nike, Inc.
Nike, Inc. is an American multinational business that is engaged in the design, development, manufacture, and global marketing and sales of footwear, clothes, equipment, accessories, and services. Additionally, the company is involved in the provision of these goods. In the greater Portland metropolitan region, the headquarters of the corporation found close to Beaverton, Oregon. It had a revenue of more over $37.4 billion in its fiscal year 2020, making it the biggest provider of athletic shoes and clothing in the world. Additionally, it is a prominent maker of sports equipment (ending May 31, 2020). As of the year 2020, it has employed 76,700 individuals around the globe. It was estimated that the value of the brand alone exceeded $32 billion in the year 2020, making it the most valuable brand among sports enterprises. Previously, in the year 2017, the value placed on the Nike brand was $29.6 billion. On the list of the 500 biggest firms in the United States based on their total revenue in 2018, Nike was rated number 89.
Bill Bowerman and Phil Knight established their business on January 25, 1964, first under the name "Blue Ribbon Sports," then on May 30, 1971, the firm changed its name to Nike, Inc. The corporation was named after the Greek goddess Nike, who was the personification of triumph. In addition to selling products under its own name, Nike also sells products under the names Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1. It also sells products under the names of its subsidiaries Jordan Brand and Converse. In addition, Nike controlled Bauer Hockey from 1995 to 2008, and the company once had ownership of Cole Haan, Umbro, and Hurley International. In addition to producing apparel and equipment for athletic use, the corporation also runs retail outlets under the moniker "Niketown." "Just Do It" and the Swoosh emblem are two of Nike's most well-known trademarks, and the company is proud to support a large number of high-profile athletes and sports teams all over the globe.
On January 25, 1964, former University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, established Nike, which at the time was known as Blue Ribbon Sports (BRS). In the beginning, the business was based in Eugene, Oregon, and it served as a distributor for the Japanese footwear manufacturer Onitsuka Tiger. The majority of the company's sales were made during track meetings, and they were conducted out of Knight's car.
Throughout the course of its existence, Nike has been involved in the purchase and subsequent sale of a number of firms that manufacture garments and footwear. The upmarket footwear manufacturer Cole Haan, which it purchased in 1988, was the company's initial transaction, followed by the acquisition of Bauer Hockey in 1994. Nike made the purchase of the surf clothing firm Hurley International from its creator, Bob Hurley, in the year 2002. Nike acquired the shoe business Converse in 2003 for a total price of US$309 million. 2004 saw the firm buy Starter, while 2007 saw Umbro, a manufacturer of soccer uniforms, join the fold.
In March of 2018, Nike completed the acquisition of Zodiac, a business that specialises in consumer data analytics. The business completed the acquisition of Celect, a predictive analytics firm located in Boston, in August of 2019. RTFKT Studios is a virtual shoe firm that manufactures NFTs, and in December 2021, Nike bought it.
In February of 2021, Nike completed the acquisition of Datalogue, a business located in New York that specialises in digital sales and machine learning technologies.