Nickolas Schuller

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Nickolas Schuller
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Born (1987-06-24) June 24, 1987 (age 38)
Modesto, California
Other namesDirector Schu, MotleySchu
Occupation
  • Artist
  • Tattooer
  • Music video director
  • Digital content creator

Nickolas Schuller (born June 24, 1987), known professionally as Director Schu, MotleySchu or simply Schu, is an American artist, tattooer, music video director, and digital content creator. He is recognized for his visual contributions to the independent music scene, particularly in the shoegaze, punk, and hip-hop genres. His body of work spans graphic design, tattoo artistry, music video direction, and livestreaming.

Early life and education

Nickolas Schuller was born in Modesto, California. He was influenced early by punk rock, skateboarding, and DIY counterculture, leading to a lifelong engagement with visual art.

Career

Graphic design

Schu began his career in graphic design, creating album art for artists across the punk, shoegaze, and indie scenes. His work has appeared on releases from labels including Graveface Records, Run for Cover Records, and Deathwish Inc.

Notable works include:

  • Pipe Dreams – Whirr (2012, Free Whirl Records)[1]
  • Distressor – Whirr (2011, Graveface Records)[1]
  • June 7" – Whirr (2011, Tee Pee Records)[1]
  • Sway – Whirr (2014, Graveface Records)[1]
  • Feels Like You – Whirr (2019, Free Whirl Records)[1]
  • Jack-O-Lantern – Camera Shy (Graveface Records)[1]
  • Crystal Clear – Camera Shy (2015, Run for Cover Records)[1]
  • Camera Shy – Camera Shy (2015, Run for Cover Records)[1]
  • Buried Under a World of Roses – Death of Lovers (Deathwish Inc.)[1]
  • Illusions of Control – Fawning (2021, Graveface Records)[1]
  • All Around Me – Fawning (2024, Graveface Records)[1]
  • For Keeps – Night School (2025, Graveface Records)[2]

During the mixtape era of the early 2010s, Schu created album artwork for rapper Soulja Boy, including designs for the mixtape Billionaire Dreams, shared via the now-defunct DatPiff platform and featured on Soulja Boy's official Tumblr:

Music video direction

Schu has directed music videos for numerous artists, incorporating analog textures and surreal narrative elements. His notable directorial credits include:

  • "City Kiss" – Night School (Graveface Records)[5]
  • "Last Disaster" – Night School[6]
  • "A.C.D." – Nothing (Relapse Records)[7]
  • "Wait" – Fawning (Graveface Records)[8]

Tattooing

Schu is also an established tattoo artist. He has worked at several shops throughout California, including:

  • Foundation Tattoo – Modesto, California
  • Evil Ink – Oakland, California

His tattoo style reflects the moody and nostalgic tone of his other visual works.

Livestreaming

Schu streams regularly on Twitch under the name, MotleySchu, offering a behind-the-scenes look at his creative process across illustration, design, and music video editing. His streams often include music discussions, live drumming, gaming, fan Q&As, and live collaborations with other artists and musicians.

Recognition

Schu's work has been featured by outlets such as:

  • Alternative Press
  • NPR
  • Skateboarder Magazine
  • Time Magazine

He is known for his DIY ethos, analog visuals, and deep integration in the underground music scene.

References

  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 Discogs – Nick Schuller credits
  2. Graveface – Night School: For Keeps LP
  3. Soulja Boy Tumblr – Billionaire Dreams cover
  4. Soulja Boy Tumblr – Mixtape artwork 2
  5. "Nick Schuller". Discogs.
  6. "Nick Schuller". Discogs.
  7. "Nick Schuller". Discogs.
  8. "Nick Schuller". Discogs.

External links

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