Nick Cherukuri

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Nick Cherukuri
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Princeton, New Jersey
CitizenshipUnited States of America
EducationBA in Economics and SSE
Alma materUniversity of Pennsylvania
  • Entrepreneur
  • Inventor
Years active2008-present
Known forForbes 30 Under 30 for Enterprise Technology

Nick Cherukuri is an American entrepreneur and inventor based in Princeton, New Jersey.[1] He is better known for his work in engineering and Augmented Reality (AR) and Mixed Reality (MR). He is the founder and CEO of ThirdEye Gen, an augmented reality company. In 2019, he was selected into Forbes 30 Under 30 for Enterprise Technology.[2][3]

Early life and education

Cherukuri was born and raised in Princeton, NJ into a family of engineers. He attended The Lawrenceville School[4] and graduated from the University of Pennsylvania.[5] While a student he was a member of the Penn Men’s Rugby team and also was in the Golf and Rowing clubs. As a student he was an intern at a Defense contractor company as well as a student tutor. At University of Pennsylvania, he helped found the Penn AR/VR Club which was one of the first college clubs formed to study Augmented Reality.[6] In an interview with STARTUP INFO, he attributed his interest in AR/MR from the creation of this club, “While in school, I co-founded the Penn Virtual & Augmented Reality Club, which quickly grew to several hundred members.”


In 2016, Cherukuri founded ThirdEye Gen, a sotfware company where he serves as its CEO.[7] The company officially left stealth mode in 2017 and came to market with its first augmented reality product the X1 AR Smart Glasses.The company grew over the next few years focusing on enterprise AR tech and it developed its next X2 MR Smart Glasses which was released in 2020.[8] The X2 included MR technology such as 6 DoF tracking, plane detection and an all-in-one ruggedized design.[9]

ThirdEye also developed custom subscription software for healthcare and field services that enabled remote telepresence and other features. Cherukuri was granted several patents in this field, later those patents were assined to ThirdEye. Currently, ThirdEye has presence in over a dozen countries and sells worldwide to military, healthcare and field services use cases.[10] ThirdEye has launched the ThirdEye Foundation which will donate AR tech to charity and underprivileged areas with the goal to increase education.

Public speaker

Cherukuri is a frequent commentator in the field of augmented reality including a main stage speakership at AWE 2018, where he talked about the current and future state of AR devices for enterprise and consumer space.[11] He has also spoken at CE Week NYC, CES and other leading shows.[12]


  • Ernst & Young Entrepreneur of the Year Finalist- New Jersey, 2020[13]
  • Forbes 30 Under 30 for Enterprise Technology, 2019


  • System and method for large data augmented reality applications on smartglasses[14]
  • Gaze-based user interface for augmented and mixed reality device[15]
  • System and method for generating augmented reality 3d model[16]
  • Sensor fusion augmented reality eyewear device[17]


  1. Lewis, Alexander. "Mixed reality: NJ tech firm flourishing in Princeton". Retrieved 19 March 2021.
  2. "Nick Cherukuri, 25". Forbes. Retrieved 6 March 2021.
  3. ALBANESE, GIOVANNI. "Innovative Indian American Entrepreneurs, Game Changers Featured in Forbes Latest '30 Under 30' List". India West. Retrieved 19 March 2021.
  4. "Nick Cherukuri '12 Promotes Augmented Reality Glasses in the Workplace". Lawrenceville School. 6 September 2019. Retrieved 19 March 2021.
  5. "Nick Cherukuri". Forbes. Retrieved 6 March 2021.
  6. Team, Startup Info. "ThirdEye CEO Nick Cherukuri Tells Us How Augmented Reality is Revolutionizing Workplaces". Retrieved 19 March 2021.
  7. "INTERVIEW: Nick Cherukuri - CEO of ThirdEye Gen Inc". World Biz Magazine. Retrieved 19 March 2021.
  8. "First Responders to Use ThirdEye's X2 MR Glasses During COVID-19 Outbreak". VR/AR Association - The VRARA. Retrieved 6 March 2021.
  9. Kanowitz, By Stephanie. "AF tests mixed-reality glasses for flight-line maintenance -". GCN. Retrieved 19 March 2021.
  10. "Bringing the AR of the Military to the Eyes of Consumers, with ThirdEye Gen's Nick Cherukuri". XR for Business. Retrieved 19 March 2021.
  11. "Nick Cherukuri (ThirdEye Gen): Mixed Reality Smart Glasses: Present & Future Roadmap". Retrieved 6 March 2021.
  12. "EWTS 2019 Speaker: Nick Cherukuri, ThirdEye". Retrieved 19 March 2021.
  13. "Entrepreneur Of The Year New Jersey finalists". Retrieved 6 March 2021.
  14. "System and method for large data augmented reality applications on smartglasses". 14 July 2017. Retrieved 6 March 2021.
  15. "Gaze-based user interface for augmented and mixed reality device". 13 March 2019. Retrieved 6 March 2021.
  16. "System and method for generating augmented reality 3d model". 30 January 2019. Retrieved 6 March 2021.
  17. "Sensor fusion augmented reality eyewear device". 25 November 2018. Retrieved 6 March 2021.

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