Natasha Koifman

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Natasha Koifman
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NationalityCanadian
Occupation
  • Public relations executive
  • Entrepreneur
  • Philanthropist
OrganizationNKPR
Spouse(s)Eric Hendrikx
ChildrenOne

Natasha Koifman is a Canadian public relations executive, entrepreneur, and philanthropist. She is the founder and president of NKPR, a North American public relations and marketing agency known for its strategic brand storytelling and philanthropic initiatives. Since its inception in 2002, NKPR has expanded to represent over 40 national and international brands.[1]

Career

Koifman's early professional experience includes roles in journalism in New York City, followed by public relations positions at firms in Toronto, including Liberty Entertainment Group.[2]

In 2002, she launched NKPR with the goal of building an agency that aligned closely with her personal values, focusing on purpose-driven brands and meaningful storytelling. Under her leadership, NKPR has grown to a team of more than 40 employees, offering services such as public relations, social media counsel, and strategic planning[3]. The agency represents a diverse portfolio of high-profile brands across industries including fashion, beauty, lifestyle, consumer goods, real estate, finance, technology, hospitality, and health & wellness.[4][5][6][7]

In 2021, Koifman became the inspiration behind "Natasha The Residences"[8], a 47-storey condominium developed by Lanterra Developments, located at the intersection of Adelaide Street West and John Street in downtown Toronto[9]. Rather than a traditional partnership, the project was conceived as a tribute to Koifman’s distinctive style and professional ethos, making her the first North American publicist to have a residential tower designed in their image. She collaborated with interior design firm Studio Munge to ensure that the building’s interiors reflected her minimalist, modern aesthetic and values of balance, beauty, and purpose.[10][11]

In 2022, Koifman launched ShopNK, an e-commerce platform designed to blend conscious consumerism with curated retail[12]. Developed as an extension of the NKPR brand, ShopNK features limited-edition products in fashion, beauty, entertaining, and art, created through collaborations with both emerging entrepreneurs and established brands[13]. What distinguishes the platform is its philanthropic model: a portion of the proceeds from every purchase is donated to one of five charitable organizations selected by the buyer.[14][15]

Philanthropy

Beyond her work in public relations, Koifman is deeply involved in philanthropy. She played a pivotal role in the establishment of Artists for Peace and Justice (APJ) in 2009 and continues to serve as the President of the Board for APJ Canada and as a member of the Board of Directors for APJ USA.[16] Since its inception, she has co-chaired the annual APJ Festival Gala during the Toronto International Film Festival (TIFF), an event that has become one of the festival's most anticipated[17][18][19]. These galas have raised over $36 million to support education and healthcare initiatives in Haiti[20], including the creation of the Academy for Peace and Justice, which has provided free secondary education to more than 31,000 Haitian children.[21]

Koifman has also been involved with Best Buddies, an organization dedicated to creating opportunities for individuals with intellectual and developmental disabilities, and Dare to Wear Love, a fashion initiative supporting the Stephen Lewis Foundation in its fight against HIV/AIDS in Africa[22].

In 2016, she launched the "26 Acts of Kindness" initiative at NKPR, encouraging team members to engage in charitable acts and fostering a culture of giving within the organization.[23]

Awards and Recognition

Koifman has received multiple accolades throughout her career. In 2012, she was included on BizBash’s list of the 66 Most Innovative Event Professionals.[24]

In 2015, Koifman was named one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), receiving the Top 100 Award in the CIBC Entrepreneurs category[25].

She was honored again by WXN in 2017, this time in the CIBC Trailblazers & Trendsetters category, acknowledging her continued impact and innovation in the industry.[26]

Personal Life

Koifman has one son and is married to Eric Hendrikx. The couple’s wedding attracted media attention and was featured in several publications, noted for its distinctive style and design[27][28].

She is known for her all-black wardrobe preference[29][30], which she attributes to a sense of consistency and authenticity in both her personal and professional life.[31]

References

  1. ↑ NKPR, NKPR. "Meet our team of pr experts". NKPR. Retrieved 25 March 2025.
  2. ↑ "How Natasha Koifman Went from a PR Exec to a Venture Capitalist". Coveteur. Retrieved 7 May 2025.
  3. ↑ Candiansme (9 February 2022). "Natasha Koifman – An Effervescent Woman Entrepreneur to Follow". Candiansme. Retrieved 9 February 2022.
  4. ↑ NKPR, NKPR. "Our Experience". NKPR. Retrieved May 7, 2025.
  5. ↑ DX3. "Natasha Koifman , President , NKPR". DX3 Canada. Retrieved March 5, 2025.
  6. ↑ Branco, Steven (15 August 2022). "20-years, film festival and groundbreaking success". View the Vibe. Steven Branco. Retrieved August 15, 2022.
  7. ↑ Deane, Natalie. "Celebrity Spaces: Natasha Koifman". Toronto Sun. Retrieved 3 September 2019.
  8. ↑ McLean, Steve. "Lanterra launches Natasha, keeps hectic GTA development pace". Renx. Retrieved August 23, 2021.
  9. ↑ "A Toronto first: a condo named after a publicist — Natasha Koifman lends her name to Natasha The Residences". Toronto Star. 28 July 2021. Retrieved July 28, 2021.
  10. ↑ Droganes, Constance (28 July 2021). "NKPR Founder Helps Design Toronto Residential Project". WWD. Retrieved 7 May 2025.
  11. ↑ Goff, Caitlin (15 August 2023). "NKPR Founder Sparks Inspiration for an Exquisite Toronto Residential Venture". Nuvo. Retrieved 15 August 2023.
  12. ↑ Ewart, Karine (22 January 2020). "Natasha Koifman gets real about luxury, life and love". Living Luxe. Retrieved January 22, 2020.
  13. ↑ Zentil, Estelle (19 July 2021). "Natasha Koifman: "I'm Very Specific About Who And What I Am"". My City Life. Retrieved July 19, 2021.
  14. ↑ Retail Insider (17 May 2021). "Natasha Koifman's Socially Conscious e-Commerce Platform ShopNK Unveils New Home Concept". Retail Insider. Retrieved 7 May 2025.
  15. ↑ Zentil, Estelle (6 August 2021). "Natasha Koifman: Philanthropist, Connector & Influencer". Dolce Magazine. Retrieved 6 August 2021.
  16. ↑ APJ. "Leadership - Artists for Peace and Justice". APJ. Retrieved 7 May 2025.
  17. ↑ Natasha, Koifman (13 September 2019). "TIFF 2019: PR Maven Natasha Koifman's Diary From the Festival's Opening Weekend". FASHION. Retrieved 13 September 2019.
  18. ↑ George, Pimentel (4 September 2024). "Unofficial TIFF Countdown Event brings out Kardinal Offishall, Tracy Moore, others". Toronto Star. Retrieved 4 September 2024.
  19. ↑ Harper, Zachary (15 September 2022). "All the highlights from the Artists for Peace and Justice Gala at TIFF 2022". HELLO!Canada. Retrieved 15 September 2022.
  20. ↑ Artists for Peace and Justice. "ARTISTS FOR PEACE AND JUSTICE GALA CELEBRATES 16 YEARS OF IMPACT DURING TORONTO FILM FESTIVAL CELEBRATING DR. JANE GOODALL AND RICK MERCER". PR Newswire (Press release). PR Newswire. Retrieved September 9, 2024.
  21. ↑ Bliss, Karen. "Q&A: NKPR Founder Natasha Koifman Reflects on $30 Million Artists For Peace and Justice". Samaritanmag. Retrieved 7 May 2025.
  22. ↑ Canadiansme (9 February 2022). "Natasha Koifman – An Effervescent Woman Entrepreneur to Follow". Canadiansme. Retrieved February 9, 2022.
  23. ↑ NKPR. "Artists for Peace and Justice - NKPR". NKPR. Retrieved 7 May 2025.
  24. ↑ Thompson, Courtney (14 March 2012). "Natasha Koifman". BizBash. Retrieved 7 May 2025.
  25. ↑ WEK. "Natasha Koifman". WEKH. Retrieved December 16, 2021.
  26. ↑ Trailblazer (23 November 2017). "Q+A With Natasha Koifman: 2017 WXN Trailblazer and Trendsetter". NKPR. Retrieved 7 May 2025.
  27. ↑ MacDonald, Gayle (4 February 2021). "Match: The COVID-19 pandemic and closed borders sped up their relationship, and confirmed they were right for each other". The Globe and Mail. Retrieved February 4, 2021.
  28. ↑ McGill, Alison (6 October 2021). "Inside Natasha Koifman's Ultra-Chic Double Wedding". The KIT. Retrieved October 6, 2021.
  29. ↑ Making Manhattan (27 April 2017). "Stories Natasha Koifman". The strategy. The strategy staff. Retrieved 27 April 2017.
  30. ↑ "Get to Know Natasha Koifman, President of NKPR". Making it in Manhattan. 21 May 2017. Retrieved February 3, 2019.
  31. ↑ Friedman, Megan (24 July 2015). "My Uniform Secret: How Wearing All Black to Work Every Day Saved My Career". Marie Claire. Retrieved 7 May 2025.

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