Nappey (company)
| Limited liability company | |
| Industry | Watches |
| Founded | 1946: Foundation of the Nappey company 1959: Entry of the brand into the Heuroplan group, alongside Movado, Cyma, Eska and Juvenia |
| Founder | Jules Nappey |
| Headquarters | Besancon , France |
Key people | Jules Nappey |
| Products |
|
| Website | nappey.co |
Nappey is a watch manufacturing company founded in 1946 and defunct in 1970, originally from Besançon, France. The company is notably known for having been the official timekeeper of the Tour de France between 1957 and 1960.
The Nappey company went into judicial liquidation in 1970, before reappearing under the name “Société nouvelle des Montres Nappey”, which also failed to revive the brand.[1]
History
1946: Birth of the brand
The Nappey company was founded in Besançon [2] in 1946, when Jules Nappey manufactured his first timepieces.
Rise and marketing
In 1957, Nappey joined the Klaus and Gilac company to launch the comic book periodical "Jeannot", intended for use as an advertising medium. This comic book will be held by René Goscinny, creator of Asterix, Little Nicholas and screenwriter of many Lucky Luke albums.[3]
The world's first dual time zone watch Between 1957 and 1960, the brand Nappey sponsored the Tour de France and the radio program “Reine d'un jour!” hosted by Jean Nohain.[4]
In 1959, after the opening of the European common market, the Nappey company joined the Heuroplan [5] group, bringing together the Swiss brands Movado , Eska, Cyma Watches, and Juvenia which aimed to promote the watches of these five brands in the French market. This association only lasted two years before dissolving.
Well-known models
At the 1960 Besançon Motor Show, the Nappey company created a sensation by launching the world's first dual time zone watches called “Jumelles Times”, bringing together two small quartz movements in a single case.[6]
References
- ↑ "Etablissement SOCIETE NOUVELLE DES MONTRES NAPPEY à VILLERS-LE-LAC (25130) sur SOCIETE.COM (63282078300033)". www.societe.com. Retrieved 2021-09-15.
- ↑ "Episode 20 : La France, capitale d'horlogerie dans les années 50". France Bleu (in français). 2019-12-20. Retrieved 2021-09-15.
- ↑ "Besançon. René Goscinny a dessiné à Besançon pour les montres Nappey". www.estrepublicain.fr (in français). Retrieved 2021-09-15.
- ↑ "Les montres Nappey et les Chaprais…. – Vivre aux chaprais" (in français). Retrieved 2021-09-15.
- ↑ "Heuroplan [Watch Wiki]". www.watch-wiki.net. Retrieved 2021-09-15.
- ↑ "Two Movements, One Case: Nappey Jumelles Times". Grail Watch. 2020-04-17. Retrieved 2021-09-15.
External links
This article "Nappey (company)" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.