Myriam Sidibe

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Myriam Sidibe
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NationalityMalian
EducationLondon School of Hygiene & Tropical Medicine
OccupationPublic health expert, author, social entrepreneur
Known forGlobal Handwashing Day, purpose-driven marketing, public health advocacy
Websitewww.myriamsidibe.com

Myriam Sidibe is a Malian public health expert, author, and social entrepreneur known for her pioneering work in hygiene promotion and public health marketing. She played a leading role in creating Global Handwashing Day,[1] and led Unilever’s hygiene campaigns targeting over one billion people.[2]

Career

Sidibe spent over a decade at Unilever as the Global Social Mission Director for the Lifebuoy brand, where she designed large-scale handwashing behavior change programs across Asia and Africa.[3] She spearheaded the launch of Global Handwashing Day, which is now celebrated in over 100 countries.[4]

She is the founder of Brands on a Mission, a consultancy that helps businesses align social impact with business growth.[5] She has also led pandemic response efforts in Kenya through the National Business Compact on Coronavirus.[6]

Education

Sidibe holds a Doctorate in Public Health from the London School of Hygiene & Tropical Medicine.[7] She is also a senior fellow at the Harvard Kennedy School's Mossavar-Rahmani Center for Business and Government.[8]

Publications and Media

Sidibe is the author of Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose (Routledge, 2020).[9] She has published articles in outlets such as the World Economic Forum[10], Harvard Business Review[11], and The Voice Gambia.[12]

Recognition

Sidibe has been profiled by NPR,[13] Forbes,[14] and the Stanford Graduate School of Business.[15] She is considered one of the world's leading voices on leveraging brand influence for health behavior change.

References

  1. "Myriam Sidibe: Would Fewer Children Die of Disease If They Just Washed Their Hands?". NPR. 2017-11-17. Retrieved 2025-04-17.
  2. "Myriam Sidibe". Business Fights Poverty. Retrieved 2025-04-17.
  3. "Brands On A Mission: Dr. Myriam Sidibe's New Book Challenges Companies To Take Action In Public Health". Forbes. Retrieved 2025-04-17.
  4. "Black Lives Matter Series: Views from the Business Fights Poverty Community – Dr Myriam Sidibe". Business Fights Poverty. 8 June 2020. Retrieved 2025-04-17.
  5. "Marketing Meets Mission". Harvard Business Review. 2020-05-01. Retrieved 2025-04-17.
  6. "Myriam Sidibe". Business Fights Poverty. Retrieved 2025-04-17.
  7. "Dr. Myriam Sidibe". Sustainable Brands. Retrieved 2025-04-17.
  8. "Myriam Sidibe Student Page". Harvard Kennedy School. Retrieved 2025-04-17.
  9. Sidibe, Myriam (2020). Brands on a Mission. Routledge.
  10. "What washing your hands can teach you about global change". World Economic Forum. 2018-10-01. Retrieved 2025-04-17.
  11. "Marketing Meets Mission". Harvard Business Review. May 2020. Retrieved 2025-04-17.
  12. "Multi-faceted approach needed to strengthen Sexual and Reproductive Health Rights in Africa". The Voice Gambia. 2024-09-05. Retrieved 2025-04-17.
  13. "Would Fewer Children Die of Disease If They Just Washed Their Hands?". NPR. Retrieved 2025-04-17.
  14. "Brands On A Mission: Dr. Myriam Sidibe's New Book". Forbes. Retrieved 2025-04-17.
  15. "Voices: Myriam Sidibe". Stanford GSB. Retrieved 2025-04-17.

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