Mirriad Advertising
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| Public | |
| Traded as | LSE:MIRI |
| Industry | Technology, Advertising |
| Founded | 2015 (Incorporated) |
| Headquarters | London |
Key people | Stephan Beringer (CEO) Philip Mattimoe (CTO)[1] Mark Melvin (GM US)[2] |
Number of employees | 115 |
| Website | mirriad |
Mirriad Advertising is a UK-based advertising technology company that uses artificial intelligence and computer vision technology to integrate advertisements into pre-existing content.[3] It is a publicly traded company listed on the London Stock Exchange with the Ticker symbol MIRI.[4]
Overview
Mirriad Advertising was incorporated in 2015. The company connects content suppliers to advertisers. Advertisers can insert objects, billboards, posters into the content of TV broadcasters, VOD platforms, influencer content and music videos using the company’s video technology for virtual product placements. Notable clients of the company include Hallmark,[5] Univision,[6] Sony Latin Music,[7] A&E,[8] Lifetime,[9] Bell Media,[10] Lexus,[11] Tecate,[12] TD Bank,[13] and Sephora.[14] In the UK and Europe, the company also works with brands such as Pinterest and content partners such as Channel 4 and RTL.[15]
Technology
The company’s multi-patented platform analyzes video content, comprehending their depth, motion, fabric, and their contextual relevance. As a result, it enables the realistic introduction of new images after the content has been produced.[12][14][16]
Application
The company’s technology has been used in music videos by Colombian singer Giovanny Ayala and Bahrain artist Hala Al Turk along with other applications in films and TV programmes in the US, Europe, and in China.[12][14] In 2022, Mirriad partnered with Lexus to add virtual signage about the brand and its vehicles in the music videos of musicians Mickey Singh and Jonita Gandhi.[3]
Partnerships
In May 2023, the company collaborated with Microsoft and released a API to enable data exchange with adtech platforms in the industry.[17] In April 2023, Mirriad’s technology was integrated technically with the content owners of Amagi[18] and partnered with Harmonic Inc., a virtualized broadband and video streaming services provider.[19] Mirriad also partnered with Magnite in 2022.[20]
References
- ↑ Staff (2 February 2021). "Mirriad Advertising plc Appoints Philip Mattimoe as Chief Technology Officer". Markey Screener.
- ↑ Riley, Emily (20 April 2023). "Mirriad Hires Amazon Alum Danny Ratcliff as Vice President of Operations". EIN Presswire.
- ↑ 3.0 3.1 Honigman, Brian (26 July 2022). "Streaming video sites are opening a whole new world of virtual product placement". Fast Company.
- ↑ "Mirriad Advertising on London Stock Exchange". www.londonstockexchange.com.
- ↑ Lafayette, Jon (17 November 2021). "Christmas Commercialization: Mirriad Tech Puts Ads in Hallmark Holiday Films". Broadcasting Cable.
- ↑ "Mirriad Advertising extends 3-year partnership with Univision". Vox Markets. 15 May 2023.
- ↑ Harrington, John (26 May 2022). "Mirriad Advertising increases brand awareness of Lexus". Proactive Investors UK.
- ↑ "Mirriad Advertising — Ad industry game changer". Edison Group. 12 August 2021.
- ↑ Staff (June 15, 2021). "Mirriad and A+E Networks Expand In-Video Advertising Opportunities for Brands Through 2021/2022 Upfronts and Beyond". News Direct.
- ↑ Kolm, Josh (April 21, 2022). "Bell Media can now dynamically insert ads into its shows". Media in Canada.
- ↑ Writer, MTS Staff (1 September 2021). "Lexus and Universal Latin Partner with Mirriad to Reach Key Audiences During 2021 CONCACAF Gold Cup". MarTech Series.
- ↑ 12.0 12.1 12.2 Bloom, Jonty (18 April 2021). "How product placements may soon be added to classic films". BBC News.
- ↑ Krewen, Nick (April 29, 2022). "Behind the tech: A look at Bell Media's new in-content ad offering". Media in Canada.
- ↑ 14.0 14.1 14.2 Lepitak, Stephen. "French Beauty Brand Sephora Tests AI Product Placement Tech". Adweek.
- ↑ Parker, Victor (7 June 2023). "Mirriad Advertising poised for further growth in North America and Europe". Vox Markets.
- ↑ "Mirriad Advertising PLC profile". Financial Times Markets.
- ↑ Ashcroft, Jamie (3 May 2023). "Mirriad Advertising shares double in value as it unveils Microsoft collaboration". Proactive Investors.
- ↑ Fletcher, Bevin (April 4, 2023). "Amagi integrates Mirriad AI tech for dynamic virtual product placement". Stream TV Insider.
- ↑ "Harmonic and Mirriad Partner to Enable Premium, Targeted Dynamic Brand Insertion". Adweek.
- ↑ Regan, Ashley (31 May 2022). "Mirriad to sell programmatic ads through Magnite". AdNews.
External links
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