Metasebia Yoseph

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Metasebia Yoseph
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Born
Washington
NationalityEthiopian-American
Alma materUniversity of Maryland
Occupation
  • Media entrepreneur
  • Cultural strategist
OrganizationD!NK TV

Metasebia Yoseph is an Ethiopian-American media entrepreneur and cultural strategist based in Addis Ababa, Ethiopia. She is the co-founder of D!NK TV, a multimedia platform, and the founder of Design Week Addis Ababa.

Early Life

Yoseph was born in Washington, D.C. She received a Bachelor of Arts in Art History from the University of Maryland in 2009 and a Master of Arts in Communication, Culture, and Technology from Georgetown University in 2013.

Career

Yoseph co-founded D!NK TV, a digital media platform targeting youth audiences in Ethiopia and the African diaspora.[1]The platform produced "Latey: Looking for Love," Ethiopia's first reality dating show, which Yoseph served as executive producer. The show gained significant attention, with its premiere episode receiving over 600,000 views in two months.[2] The show's finale was viewed more than 620,000 times and sparked national debates about dating norms in Ethiopia.[3] She previously worked in Ethiopia's fintech sector as Chief Marketing Officer and Senior Business Innovation Manager at Kifiya Financial Technology, where she was involved in developing digital financial services including MELA, an international remittance service.

In 2015, Yoseph founded Design Week Addis Ababa, an annual festival focused on design and creative industries in Ethiopia.[4] The event has featured international collaboration and cultural exchange programming.

As a consultant, Yoseph has worked on cultural strategy and digital transformation projects, including a cultural heritage digitization initiative with Google Arts & Culture + Oromia Tourism Commission.

Publications and Media Contributions

Yoseph is the author of A Culture of Coffee (2013), a book exploring the history and influence of coffee culture.[5] She has contributed to media platforms such as TSA Art Magazine;[6]NATAAL Media;[7][8] The Guardian;[9] and Selamta Magazine.[10]

Recognition

Yoseph has received recognition for her contributions to digital media, cultural innovation, and entrepreneurship, including:

  • Interledger Foundation’s Grant for the Web – For innovation in digital finance and Web3 applications.[11]
  • TRUE Africa’s Top 100 Innovators – Recognized for contributions to cultural and digital transformation.[12]

References

  1. Peck, Patrice (2015-02-09). "How Design Week Addis Ababa is Redefining Ethiopia's Creative Scene". OkayAfrica. Retrieved 2025-03-04.
  2. "'Latey: Looking for Love' is the Hit Ethiopian Reality Dating Show With an Unexpected Feminist Twist". OkayAfrica. Retrieved 2025-06-17.
  3. Chibelushi, Wedaeli; Michelle, Nyasha (2025-04-21). "Ten women, one guy: The risk-taking dating show that stirred Ethiopia". BBC News. Retrieved 2025-06-17.
  4. Chutel, Lynsey (2019-02-14). "Addis Ababa Design Week Is Growing a Creative Economy in Ethiopia". Quartz Africa. Retrieved 2025-03-04.
  5. "The Ethiopian Connection: A Celebration of Culture". The Washington Post. 2012-12-06. Retrieved 2025-03-04.
  6. "TSA Collector's Series Preview". Issuu. TSA Magazine. 17 June 2022. Archived from the original on 1 March 2023. Retrieved 2025-03-04.
  7. "Ethiopia Skate". Nataal. Retrieved 2025-03-04.
  8. "Addis Art". Nataal. Retrieved 2025-03-04.
  9. "An Insider's Guide to Addis Ababa: Car Crashes, Coffee, and Contemporary Art". The Guardian. 2015-06-29. Retrieved 2025-03-04.
  10. "A Super Quick Guide to Addis Ababa". Selamta Magazine. Ethiopian Airlines. Retrieved 2025-03-04.
  11. Metasebia Yoseph (14 December 2021). "Digital Gojo Grant Report #1 (Draft)". Interledger Community. Retrieved 2025-03-04.
  12. "Metasebia Yoseph: The Founder of Design Week Addis Ababa". TRUE Africa. 2 November 2015. Retrieved 2025-03-04.

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