Max Fosh

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Max Fosh
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Born
Maximilian Arthur Fosh

(1995-04-03) April 3, 1995 (age 29)
London, England
Education
  • Arnold House School
  • Harrow School
  • Newcastle University
OccupationYouTuber
Parent(s)
  • Matthew Fosh (father)
YouTube information
Channel
Years active2017-present
Subscribers2.57 million[1]
Total views510.7 million[1]
YouTube Silver Play Button 2.svg 100,000 subscribers 2019
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2022

Last updated: 24 September 2023
Websitemaxfosh.co

Maximilian Arthur Fosh (born 3 April 1995) is a British YouTuber, comedian, radio host, and 2021 London mayoral candidate. As of September 2023 his eponymous YouTube channel has over 2.5 million subscribers.

Early life

Maximilian Arthur Fosh was born on 3 April 1995 in London, England,[2] to father Matthew Fosh and mother Helena, and has an older sister, Talitha Fosh.[3] He attended Arnold House School in Westminster, London,Fosh, Max (26 July 2020). I Recreated My Primary School Sports Day With My Old Classmates (Video). Event occurs at 0:24. Retrieved 16 May 2023 – via YouTube.</ref> before progressing to Harrow School[3] - the same school his father attended - and was in Bradbys House from 2008 until 2013.[4]

Career

Radio

Whilst studying for a combined honours in English literature and business at Newcastle University,[5] Fosh began presenting at Radio Tyneside. His last show, after three years at the station, was presented on 18 May 2018. Fosh has since referred to this as one of his formative public speaking experiences and his first taste of being in the media industry. Whilst at Radio Tyneside, he won gold in the "Best Newcomer" category at the National Hospital Radio Awards in 2017.[6][7]

On Christmas Day in 2022, Fosh presented a half-hour "TikTok Takeover" show on BBC Radio 1,[8] following a stunt almost two years earlier which involved printing his CV in large text on the roof of a car, and parking it outside of Broadcasting House in London.[9][10]

YouTube

Fosh's eponymous YouTube channel has amassed more than 1.4 million subscribers, and includes "silly" pranks - although he specifically avoids using the word "prank"[11] - and other light-hearted content.[12] The channel was started on 13 January 2016 and posted its inaugural video on 18 October 2017, which started a series called "StreetSmart" where Fosh would interview people on the streets. As of December 2022, Fosh has released more than 60 episodes of StreetSmart including a UK tour which visited 14 UK universities over Freshers Week 2018.

On 25 June 2019, Fosh incorporated "Fish with an O Limited",[13] a production company used to create his YouTube videos.

Gatwick Airport prank

In May 2022, Fosh placed a large sign reading "Welcome to Luton", visible from the approach path for Gatwick Airport, to prank arriving travellers into thinking they were instead at Luton Airport.[14][15] The sign was 60 m (200 ft)[16] long with the letters each 8 m × 3 m (26.2 ft × 9.8 ft) and, although initially anonymous, Fosh claimed the prank on Justin Dealey's show on BBC Three Counties Radio, as well as tweeting "Guilty..." as a reply to another tweet picturing the sign. This was well-received by the media and Fosh made several appearances on TV and radio, although some people criticised the prank as having caused undue stress for arriving passengers.[17] Fosh had use of the land on which the sign was placed for six weeks,[18] and claimed that renting the land and materials for the sign cost more than £4000.[19]

The following month, BBC Three Counties put a similar sign reading "Welcome to Paradise" under the approach to Luton Airport.[20]

Treasure hunts

On 16 May 2021, Fosh posted a YouTube video containing the first of three clues to the location of a briefcase containing .Fosh, Max (16 May 2021). I Have Hidden £10,000 For You To Find (Video). Retrieved 16 May 2023 – via YouTube.</ref> The hunt for the case lasted 28 days, with Fosh releasing a video announcing the conclusion on 13 June.Fosh, Max (13 June 2021). How This Person Found My Hidden £10,000 - The Result (Video). Retrieved 16 May 2023 – via YouTube.</ref>

The following year, on 4 August 2022, Fosh posted another video launching a second hunt for a treasure dubbed "the Goldfosh" - a golden fish, made from 18ct gold and encrusted with gemstones.[12] The Goldfosh was a bespoke piece created by jeweller Sam Hunter and valued by several experts, including Joanna Hardy, at up to $100,000.[21] Fosh announced the hunt was over and the treasure found on Twitter on 7 November 2022, and later released another YouTube video explaining the solution in detail.[22]

Stand-up comedy

Following his YouTube success, in 2021 Fosh toured the UK with his show "Zocial Butterfly", which he had originally written in 2019.[23] He then went on to take the show to the Edinburgh Fringe in August 2022, his debut at the festival.[24] On 3 November 2022, Fosh played the show in London once again, this time at the London Palladium.

Other

On 9 September 2023, Fosh played in the Sidemen charity match, an association football match to raise money for charity, for the YouTube Allstars team.[25] He scored the 7th goal of the match in the 56th minute.[26] In the 78th minute, Fosh tackled and fouled Sidemen member Miniminter, resulting in referee Mark Clattenburg issuing him a yellow card. In response, Fosh pulled an Uno "reverse card" from his shorts and showed it to Clattenburg.[27][28]

2021 London mayoral candidate

Fosh was an independent candidate in the 2021 London mayoral election, which was eventually won by the incumbent, Sadiq Khan. Fosh admitted to running simply to "wind up" fellow former Harrovian Laurence Fox, who was running as a right-wing candidate for the Reclaim Party, which Fox had recently founded.[29][30] Fosh aimed to get more votes than Fox,[31] as well as increase youth turnout.[32]

Fosh launched his campaign in a YouTube video on 12 March 2021,[10] although did not expect to win and even encouraged people not to vote for him, claiming "I would make a terrible mayor".[33] His jovial policies included putting a seed in every cigarette butt, providing every household with a cow so they know when it is going to rain, and carpeting the M25 to make it "the smoothest motorway in the world";[34][35] he also said he would replace all police sirens with Fox's song "The Distance", which he quipped would make people move out of the way 23% faster.[34]

On 30 March 2021, Fosh appeared at Fox's campaign launch. Fox arrived on a classic London Routemaster bus, emblazoned with his campaign messaging. Fosh had been tipped off about this and pulled up alongside in a small red car, printed with the slogan "Don't believe everything you see on a bus".[29] After Fox agreed to a policy debate against Fosh, on 28 April 2021 Fosh arrived outside Fox's campaign headquarters with two lecterns, but Fox did not show.[36] Over the course of the campaign, Fosh also snuck into Fox's headquarters to leave a "gift", as well as stealing Fox's website URL and creating a site with his (Fosh's) manifesto.[37]

After polling around 1% for the duration of the campaign,[38] Fosh finished in 19th place out of 20 with 6,309 (0.2 per cent) of the votes.[39] He has said that he does not intend to return to politics.[40]

Awards and nominations

Awards for radio presenting
Award ceremony Year Category Result Ref.
National Hospital Radio Awards 2017 Best Newcomer Won [6]
2018 Best Male Presenter Nominated [41]

References

  1. 1.0 1.1 "About Max Fosh". YouTube.
  2. "Here's how a Youtube prankster became world's richest man for 7 mins". Business Today. 18 February 2022. Retrieved 16 May 2023.
  3. 3.0 3.1 Reddy, Naveen (19 March 2023). "Inspiring Biography of Max Fosh (Wiki) - Youth Motivator". Youth Motivator. Retrieved 16 May 2023.
  4. Harry Bucknall. "Harrow Generations - Matthew Fosh & son Max" (Podcast). Harrow Association. Retrieved 7 November 2022.
  5. "Meet the alumni who have made an impact in student media over the past 7 decades". Newcastle University. 13 April 2023. Retrieved 20 September 2023.
  6. 6.0 6.1 "National Hospital Radio Awards - 2017 Winners". Hospital Broadcasting Association. Retrieved 8 November 2022.
  7. "Radio Tyneside upgrade studio with a little help from the Canford Community Fund". Canford. Canford Audio Limited. Retrieved 8 November 2022.
  8. "BBC Radio 1 announces first-ever TikTok Takeover on Christmas Day". BBC. 13 December 2022. Retrieved 25 December 2022.
  9. Scott, Jim (17 December 2020). "Former Newcastle student comes up with bizarre way to grab attention of BBC bosses". The Northern Echo. Retrieved 25 December 2022.
  10. 10.0 10.1 Petherick, Sam; Atkin, Elizabeth; Martin, Rachel (7 May 2021). "London Mayor Election 2021: Who are all the candidates?". Metro. Retrieved 28 December 2022.
  11. Logan, Brian (22 August 2022). "'Am I going to get shot?' Comedy's wild pranksters on their most daring stunts". The Guardian. Retrieved 19 September 2023. "I try to stay away from the word prank," he tells me.
  12. 12.0 12.1 Kile, Jenny (9 August 2022). "Six Questions with Max Fosh on the $100,000 Treasure Hunt for the GoldFosh". Mysterious Writings. Retrieved 12 November 2022.
  13. "FISH WITH AN O LIMITED". Companies House. Retrieved 28 December 2022.
  14. Coffey, Helen (23 May 2022). "'Welcome to Luton' prank sign panics Gatwick Airport passengers". Independent. Retrieved 17 November 2022.
  15. "'Welcome to Luton' sign in England: Prank scares arrivals into London Gatwick Airport". Sydney Morning Herald. 23 May 2022. Retrieved 20 September 2023.
  16. "YouTuber pranks passengers arriving at UK's Gatwick airport with huge 'Welcome to Luton' sign". The Indian Express. New Delhi. Trends Desk. 25 May 2022.
  17. "'Welcome to Luton' stunt panics Gatwick Airport arrivals". BBC News. Retrieved 12 November 2022.
  18. Smith, Lawrence (23 May 2021). "'Welcome to Luton' prank near Gatwick Airport: YouTuber Max Fosh surprises air passengers". Luton Today. Retrieved 26 December 2022.
  19. Fuller, Christian (26 May 2022). "YouTuber Max Fosh claims responsibility for 'Welcome to Luton' sign at Gatwick airport". The Argus. Retrieved 26 December 2022.
  20. "BBC Three Counties radio rivals 'Welcome to Luton' banner stunt". BBC News. 7 June 2022. Retrieved 19 February 2023.
  21. Alexander, Tilly (15 August 2022). "Ex London mayor candidate sends Londoners crazy over a viral treasure hunt with a £83,000 diamond prize shaped like a goldfish". MyLondon. Retrieved 28 December 2022.
  22. Alexander, Tilly (2 December 2022). "American man finds £83,000 diamond goldfish hidden in Central London". MyLondon. Retrieved 21 September 2023.
  23. "Meet the Popular YouTuber and Comedian Who Rose to Fame Making Hilarious Videos on the Streets of Newcastle". Living North. August 2022. Retrieved 21 September 2023.
  24. Lewis, Isobel. "Meet the TikTok comedians taking over this year's Edinburgh Fringe". Independent. Retrieved 13 November 2022.
  25. "Max Fosh". Fotmob. Retrieved 19 September 2023.
  26. "Sidemen FC vs YouTube Allstars". Fotmob. Retrieved 19 September 2023.
  27. Andres, Patrick (9 September 2023). "YouTuber Max Fosh Brilliantly Rebuffed Ref's Yellow Card, and Fans Were Awestruck". Sports Illustrated. Retrieved 19 September 2023.
  28. Mukherjee, Shreyan (10 September 2023). "Who is Max Fosh? YouTuber pulls Uno Reverse card on Mark Clattenburg during Sidemen Charity Match". Sportskeeda. Retrieved 19 September 2023.
  29. 29.0 29.1 Strick, Katie (7 May 2021). "London mayoral election 2021: who are the candidates in the race to become London mayor?". Evening Standard. Retrieved 26 December 2022.
  30. Golby, Joel (29 April 2021). "Two YouTubers, Count Binface and a man who drank his own urine. Who gets your vote as London mayor?". The Guardian. Retrieved 19 September 2023. His whole shtick is trolling Laurence Fox.
  31. Wyatt, Tim (6 May 2021). "Who are the candidates standing for mayor of London this year?". Independent. Retrieved 13 November 2022.
  32. Max Fosh (19 April 2021). Max Fosh: ‘I want to engage young voters and beat Fox’. BBC.
  33. Waterson, Jim (30 April 2021). "How YouTubers turned running for London mayor into content". The Guardian. Retrieved 26 December 2022.
  34. 34.0 34.1 Doherty, Simon (5 May 2021). "We Asked a YouTuber Running for London Mayor to Review Every Candidate". Vice. Retrieved 28 December 2022.
  35. "Max Fosh". Retrieved 28 December 2021.
  36. "Video: Laurence Fox stands up rival mayoral candidate Max Fosh at debate". Metro. Retrieved 28 December 2022.
  37. Zitser, Joshua; Greenspan, Rachel (5 May 2021). "YouTubers running for London mayor are using prank videos and trolling candidates to get votes, and the race follows a global trend". Insider. Retrieved 21 September 2023.
  38. Onibada, Ade (30 April 2021). "Meet Niko Omilana: The YouTuber Who Wants To Be The Mayor Of London". BuzzFeed News. Retrieved 19 September 2023. The 26-year-old, who has polled at 1%...
  39. "Results 2021". London Elects.
  40. Moreland, Jamie (20 May 2021). Meet the YouTubers who stood for mayor of London. Event occurs at 03:38. Retrieved 28 December 2022. I have retired as a disgraced politician.
  41. Dedicoat, Alan. Alan Dedicoat Nominations 2018. Hospital Broadcasting Association. Retrieved 17 Sep 2023.

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