Matriarch Gym Wear
 | |
| Private | |
| Industry | Clothing |
| Founded | 2019 |
| Founder | Ankush Raina |
| Headquarters | Waterloo, ON |
| Website | thematriarch |
Matriarch is a Canadian athleisure brand based in Waterloo, ON owned by Ankush Raina. Founded in 2019, the company is best known for designing and producing activewear for athletes and sports enthusiasts.[1]
Matriarch was founded as a brand dedicated exclusively to women and catering to their everyday needs by offering a range of products that are both affordable and stylish such as leggings, sports bras, workout shorts, crop tops, tank tops, and yoga sets. The company has also partnered with several local athletes to promote mutual growth. Matriarch creates and sells its own range of fitness wear.[2]
The goal of Matriarch is to help people feel at ease in their own skin, shape, size, and physique. The company assists people in developing a strong feeling of self-worth and believing in their own abilities.
History
When Ankush Raina was growing up in India, there were certain women that had a profound impact on who he would become. His grandmother was one of them. He thought of his grandmother as the Matriarch in his life. A Matriarch is known as the oldest and the largest female elephant in the herd. Elephant groups rely on a female leader because of her wisdom, knowledge about survival and for keeping the family safe and together. He greatly admired these qualities and associated them with his grandmother. Raina knew the decisions he made had to be guided by each of them.[3]
Since its inception, the brand has built a vast community of women and men alike who resonate with the brand values and culture they are cultivating. Matriarch has also fostered partnerships with brands and individuals alike such as an exclusive partnership with F45 Waterloo, BSS (Blood Sweat & Supplements) Cambridge, Koda Collective, and WINNERS, to name a few.
Even though the Matriarch brand is primarily female-centric and honors women, it is all about connecting with individuals who share their beliefs, regardless of gender. Ankush Raina currently serves as the CEO of the brand and runs the company alongside his friend Rishabh Dhamija who is an investor and co-owner of the business.
Products and services
Matriarch’s merchandise is sold through the website, pop-up markets and at large retailers. These include both women’s and men’s collections:
- Base Bras
- Leggings
- Shorts
- Joggers
- Sports Bras
- T Shirts
- Muscle Tee
- Hooded Tank
In the media
References
- ↑ "Matriarch Final Testimonial". moneris.com. Retrieved 7 April 2022.
- ↑ "Matriarch: The Fitness Apparel Brand". Vents Magazine. 23 March 2021. Retrieved 7 April 2022.
- ↑ "Matriarch is rated "Excellent" with 4.4 / 5 on Trustpilot". Trustpilot. Retrieved 7 April 2022.