In the context of mass communication, Mass media refers to a wide range of media technologies that are used to reach a huge number of people. In this case, the technologies that are used to communicate encompass a range of different sources.
Radio, recorded music, and television are all examples of broadcast media that convey information electronically. Internet and mobile mass communication are both examples of digital media. Email, social networking sites, websites, and Internet-based radio and television are examples of Internet-based media products. Many other mass media sources have an extra presence on the web, for example, by connecting to or airing television advertisements online, or by distributing QR Codes in outdoor or print media to lead mobile users to a website, among other techniques. Thus, they may take use of the simple accessibility and outreach capabilities that the Internet provides, and broadcast information to a large number of different areas of the globe at the same time and at a lower cost. Information is transmitted through outdoor media in the form of augmented reality advertising, billboards, blimps (flying signs in the wake of aircraft), placard or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums. subway cars, or trains; signs; skywriting; and other forms of communication. Printed materials, such as books, comic books, magazines, newspapers, and pamphlets, convey information to readers via the physical transmission of information. It is possible to classify event planning and public speaking as types of mass communication.
It is also known as the mass media to refer to the organisations that govern these technologies, including movie studios, publishing firms, radio and television stations, and other similar groups that control information.