Martin Balázs Zsarnóczky

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Martin Balázs Zsarnóczky
Martin Balázs Zsarnóczky.png
Born (1974-05-30) May 30, 1974 (age 49)
Gyöngyös, Hungary
Alma materBudapest Business School
Szent István University
Wageningen University and Research Center
  • József Zsarnóczky (father)
  • Katalin Lévai (mother)
FamilyNia Zsanett Zsarnóczky (Sibling)

Martin Balázs Zsarnóczky[1] (1974.05.30 - Gyöngyös, Hungary) Hungarian socio-economist, researcher of life quality and well-being, external member of the Hungarian Science Academy. [2]. His father, József Zsarnóczky, is a general contractor at Heves County National Construction Corporation. His mother, Katalin Lévai is a construction technician, American and Hungarian citizen. Sibling, Nia Zsanett Zsarnóczky, is a teacher.

Life and work

He has spent his childhood in Gyöngyös and Budapest. He has done his primary and secondary studies in Gyöngyös and Eger, tourism, hospitality and hotel industry have all played a significant part in it. He has won second place at the Profession’s Eminent Student competition on a county level. After his studies he has established his first independent gastronomy related venture at the age of 19. He finished his post-secondary studies at the College of Commerce, Hospitality and Tourism (known today as Budapest Business School) at the faculty of Hospitality and Hotel Industry and has obtained an economist degree. As part of Europe’s biggest student organization, AIESEC, he has represented Hungary at the world conference in Belguim[3]. During these years and after he has gained exceptional professional and fieldwork experience at Marriott Hotel and Resort[4], IHG Hotels and Resorts and P&O Princess Cruises’ companies in connection with international tourism[5]. He has done his MAs at Budapest Business School’s predecessor at the faculty for teachers of economics, his field of interest being tourism and hospitality[6]. Aside his continuing studies, he has made a commitment to high quality professional education and has had roles running a private school and as professional vice principal[7]. He obtained his doctorate at the Szent István University’s Enyedi György Regional Sciences Doctoral School[8]. During his years of doctoral research and after he has studied at Twente University’s (Enschede, Hollandia) Geo-information Management for Land Administration, as well as at Wageningen University and Research Center’s (Wageningen, Hollandia) Sustainable Tourism specialization[9].

Aside from theoretical research he puts great emphasis on the practicality of acquired knowledge[10]. He is supporting young entrepreneurs and is committed to developing business ventures[11]. He has come up with a development program for business and economy to establish the Budapest H13 Center for Student and Enterprise Development[12]. As a provincialist his Kola House institution supporting enterprises in Gyöngyös[13] is Eastern Hungary region’s first and most innovative office building, helping young people in the county. The most successful project has since become on of the determining companies in package shipping in the country, namely Foxpost[14].

As part of his social activities, he is the Heves county coordinator and mentor of the National Association of Young Entrepreneurs (FIVOSZ)[15], active participant in chamber organizations. In addition to being a board member of the Budapest Chamber of Commerce and Industry’s III. department[16] he is also the president of the exam committee and member of the Hungarian Chamber of Agriculture[17], and Heves County Chamber of Commerce and Industry. In 2016 he ran in the elections for the presidency of Heves County Chamber of Commerce and Industry[18]. Abroad he is responsible for Leading the Education and Advanced Studies of the American Hungarian Chamber of Commerce of New York and is a member of the board of advisors as well[19]. He is a keen supporter of the arts[20]. He has been the director of the iconic Budapest hostel, Casa de la Musica, Events and Dance Center for 10 years[21]. He has taken part in founding the ROHAM gallery[22]. Ha has been the director and organizer of the World Dance Festival for 5 years, during which they have organized competitions and performances encompassing modern, fashion and traditional dance formations within an international event for the first time[23]. As the creator of the Gyöngyös Contemporary Palóc Country House he has inspired many people to deepen their local palóc identity and traditions[24].

Field of research, scientific work

His fields of research are determined by the interaction of determining motivations in tourism and experience economy[25]. His prominent research results have been in international health tourism[26], silver tourism[27] the processes of Anglo-Saxon catering industry[28] and life quality and well-being[29]. His research, creative ideas have been acknowledged on an international level in Brussels[30], New York[31] and London[32] as well as locally[33]. In the field of healthy and successful ageing, he has conducted research among the oldest people and in the Sub-Himalayan zone in India[34]. He derives the main concept of successful (healthy) ageing from the biological ageing of the body, as a result of which it is not imperative (in theory) to have this process accompanied by sickness or physical defects[35]. The MatraLab research centre founded by him and the Nagykanizsa Campus of Pannon University has conducted a study with 1000 subjects about ageing among the old people of Nagykanizsa. His unique comparison of vulnerability and factors of happiness has brought him significant international fame and respect in the field of old age life quality research[36]. He is the secretary of the prestigious 1872 founded Hungarian Geographical Society’s Gyöngyös-Mátra region[37]. He is also the founder and active organizer of the International Mátra Scientific Conferences[38].

Honors and recognitions

  • Matra Resort - Equality-Friendly Initiative of the Year, Emerging Europe & European Development and Reconstruction Bank, London, U.K., 2019
  • Accessible Tourism Planning and Best Practice, Rehabilitation Centre for Physically Disabled People, Budapest, Hungary, 2019
  • 4th Annual New York Hungarian Scientific Society Fundraising and Gala Dinner, New York, 2018
  • Hungarian Regional Scientific Society, Pécs, Hungary, 2018
  • TOP 30 Early Career Researcher MasterClass, Európai Bizottság, Brüsszel, 2018


He started his teaching career at the Moholy-Nagy University of Art and Design in 2009. Since then he has taught at the following institutions: Hungarian Dance Academy, Budapest Business School, Szent István University, Eszterházy Károly University, Corvinus University of Budapest. Presently, he is an associate professor at the Sustainable Economy Tourism Faculty of Kodolányi János University.

His most prominent work at international universities in Europe has been at WSG University of Economy (Bydgoszcz, Poland) and Boston University (Boston, Massachusetts) in America.

Selected publications


  1. Zsarnóczky Martin: Egészségturizmus 2.0. Parádsasvár, Matralab Nonprofit Kft. (2018) ISBN: 9786150019406
  2. Zsarnóczky Martin; Zsarnóczky-Dulházi Fanni: Innováció és egészségtudatosság. Parádsasvár, Matralab Nonprofit Kft. (2018) ISBN: 9786158116008
  3. Zsarnóczky Martin: The Challenges of Modern Tourism Planning. Parádsasvár, Matralab Nonprofit Kft. (2019) ISBN: 9786158116015
  4. Zsarnóczky Martin: A sikeres időskor esszenciái: életminőség és jól-lét. Parádsasvár, Matralab Nonprofit Kft (2019) ISBN: 9786158116039

Important english scientific articles

  1. Zsarnoczky Martin (2016)
  2. Zsarnoczky Martin (2017)
  3. Zsarnoczky Martin (2017)
  4. Zsarnoczky Martin (2018)
  5. Zsarnoczky Martin (2019)

Important hungarian scientific articles

  1. Zsarnóczky Martin (2017): Turizmustervezés az egészségturizmusban. Acta Carolus Robertus 7: (2) pp. 235-253.
  2. Zsarnóczky Martin (2018): Generációs sajátosságok vizsgálata turizmusfogyasztási szokások alapján. In: Fata, Ildikó; Kissné, Budai Rita (szerk.) Emberközpontú tudomány: Tanulmánykötet a Magyar Tudomány Ünnepe alkalmából. Budapest, Tomori Pál Főiskola, pp. 256-265
  3. Zsarnóczky Martin (2019): A kompatibilitás fontossága az akadálymentes turizmus speciális szegmensében. In: Gyurkó, Á; Somodi-Tóth, O (szerk.) #Turizmus #szálloda #vendéglátás: jubileumi kiadvány az Eszterházy Károly Egyetem Turizmus tanszék alapításának 10. évfordulója alkalmából. Eger, Líceum Kiadó, pp. 173-182.
  4. Zsarnóczky Martin (2019): A palóc azonosságtudat kutatás eredményei az online média felhasználók és a gyöngyösi kortárs palóc tájház látogatói között. A Falu XXXIV: (2) pp. 5-16.
  5. Zsarnóczky Martin (2019): Az egészségturizmus folyamatainak terminológiai változásai. Turizmus Bulletin XIX: (1) pp. 36-44.



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