Mark Naples
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Mark Naples | |
|---|---|
| Add a Photo | |
| Citizenship | American |
| Education | Haverford College |
| Occupation | Public affairs executive, digital media executive |
| Employer | 24/7 Real Media |
| Known for | Internet privacy regulation and digital media strategy |
Mark Naples is an American public affairs and digital media executive known for his contributions to early internet privacy regulation and digital media strategy.[1] He served as a senior executive for 24/7 Real Media and provided expert testimony before the United States Senate Committee on Commerce, Science, and Transportation.[2]
Early life and career
Naples graduated from Haverford College with a Bachelor of Arts in religion.[1] In the mid-1990s, he served as the Director of Public Affairs for the Citizens Commission on Civil Rights (CCCR).[1] During this tenure, he spearheaded a campaign to shift corporate perspectives on affirmative action toward "workplace diversity," a strategy that involved engaging the Clinton White House and placing industry leaders on national news programs to promote the business advantages of diverse workforces.[1]
In 1996, he lobbied on behalf of telecommunications interests for the passage of the Telecommunications Act of 1996, which facilitated the expansion of the commercial web.[1]
Digital media leadership
Naples served as a managing editor for AOL.com before joining 24/7 Real Media (now part of WPP plc).[1] At 24/7 Real Media, he held roles including Chief Marketing Officer, Director of Investor Relations, and Privacy Officer during the company's growth in the early 2000s.[1]
On July 11, 2001, Naples testified before the U.S. Senate Commerce Committee during a hearing titled "The Need for Privacy Protections: Is Industry Self-Regulation Adequate?"[2] His testimony focused on industry self-regulation and consumer data protection in the digital advertising sector.[1] In 2010, he was one of the authors of the self-regulatory principles that formed the basis of the Digital Advertising Alliance (DAA).[1]
Later career
In 2002, Naples founded WIT Strategy, a strategic communications firm specializing in the adtech and digital media sectors.[1] He has been a frequent contributor to industry publications such as MediaPost and has served on the boards of the iMedia Summits and the TD Foundation.[1][3]
In 2018, Naples was involved in a contract dispute, LiveIntent, Inc. v. Naples, in the United States District Court for the Southern District of New York.[4] The court dismissed fraud counterclaims in the case, ruling that the dispute was primarily a matter of contract law.
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 "Mark Naples". WIT Strategy. Retrieved January 30, 2026.
- ↑ 2.0 2.1 Taylor, William L. (1997). "The Continuing Struggle: Civil Rights and the Clinton Administration" (PDF). Citizens' Commission on Civil Rights. Retrieved January 30, 2026.
- ↑ "Leadership Team". TD Foundation. Retrieved January 30, 2026.
- ↑ "SDNY Dismisses Fraud Claims as Untimely and Merely Alleging Breach of Contract". NY Fraud Claims. March 5, 2018. Retrieved January 30, 2026.
External links
This article "Mark Naples" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.