MARA Solutions GmbH
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| Private | |
| Industry | Hospitality technology |
| Founded | 2020 |
| Founders | Dr. Tobias Roelen-Blasberg, Dr. Maximilian Lüders [1] |
| Headquarters | Mannheim, Germany |
Area served | Worldwide |
| Products | MARA AI Review Assistant |
Number of employees | 11–50 (2025) |
| Website | www |
MARA Solutions GmbH is a German software company based in Mannheim, Baden-Württemberg. The company develops artificial intelligence (AI)-based online reputation management software for the hospitality industry. Its main product, the MARA AI Review Assistant, is a software with which hotels can manage and respond to online guest reviews across platforms such as Booking.com, Google, Expedia, and Tripadvisor.[2][3]
History
MARA Solutions was founded in 2020 in Mannheim, Germany.[1] MARA Solutions started building analytical dashboards that summarize product reviews for consumer goods companies.
Since 2022, the company focuses on developing online reputation management software for hotels.
Products and services
- The MARA AI Review Assistant aggregates guest reviews from multiple platforms into a unified review inbox. It uses AI to generate review responses.[2]
- The platform provides analytics to track sentiment scores for different departments, compare against competitors, and identify trends in guest feedback.[4]
- In 2025, MARA introduced the “Ask Reviews Anything” feature, allowing hoteliers to chat with their review data in natural language to gain insights into guest perceptions.[5]
Market presence
MARA Solutions focuses primarily on independent hotels and hotel groups.[4] The company reports serving more than 2,000 properties worldwide, ranging from small boutique hotels to large chains.[6]
Through partnerships with technology providers, MARA has expanded its reach into international markets, including a launch in Spain in cooperation with Paraty Tech and Entrepreneurial Hospitality.[7]
Recognition
- In 2025, MARA Solutions was named the Best Reputation Management Software 2025 by HotelTechReport.[8]
- The company and its founders have been profiled in multiple German and international media outlets, including SWR Aktuell[2] and Tophotel.[9]
Company details
- Headquarters: Mannheim, Baden-Württemberg, Germany.[2]
- Founded: 2020.[1]
- Number of employees: 11–50 (2025)
References
- ↑ 1.0 1.1 1.2 Starting-up.de: Gründerstory – MARA: KI-Assistent unterstützt Hotels, retrieved 2024.
- ↑ 2.0 2.1 2.2 2.3 SWR Aktuell: KI antwortet auf Hotelbewertungen – MARA Solutions aus Mannheim, published 6 March 2024.
- ↑ Tageskarte: Neue Software schreibt Antworten auf Hotelbewertungen automatisch, retrieved 2024.
- ↑ 4.0 4.1 Hotelvor9: MARA will KI-Bewertungsassistent weiter optimieren, 2023.
- ↑ HotelTechReport: MARA launches "Ask Reviews Anything", retrieved 2025.
- ↑ MARA Solutions official website, retrieved 2025.
- ↑ Maspalomas24h: Launch of MARA Solutions in Maspalomas, 2023.
- ↑ HotelTechReport: MARA Solutions named Best Reputation Management Solution 2025, retrieved 2025.
- ↑ Tophotel: Gästebewertung – Wer schreibt da?, 2023.
External links
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