Mäser Austria

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Mäser Austria
Founded1884 in Dornirn, Austria
FounderBenedict Mäser

' 'Mäser Austria' is a Austrian manufacturer of sportswear, mainly for winter sports.

Benedict Mäser founded the company in 1884 in his hometown of Dornirn[1]. In 1931, the company launched the Elastisana brand [2], which in 1966 changed to Mäser. The logo "m"[3] was established in 1975 as an official brand, as seen in the image to the right. The following year, the skiing legend Franz Klammer wins the downhill race in the 1976 Winter Olympics wearing the company's clothing. The company received additional traction assistance when Pirmin Zurbriggen 1988 wins the downhill race in 1988 Winter Olympics in Calgury wearing the company's clothing. The company was taken over in 2001 by MVB Beteiligungen AG in Plettenberg and changed its name to Mäser Austria GmbH in 2005. The company now has its administration in Düsseldorf, its distribution center in Munich and its design department in Vienna. Today the Mäser groups mainly sell glasses, cutlery and BBQ hardware, but it is still in the winter 2009 possible to find the classic shirt in some shops.

The company uses very high quality cotton yarn in its products, but also polyester in its pure sportswear. The collection consists of a lot of polo shirts in different colors with half-length zipper in the middle and with the company's logo on the right side (see picture, also called zipper polo), but also of conventional polo shirts and half polo shirts with and without zipper.


  1. "Vorarlberger marken mit tradition". Retrieved 17 June 2020.
  2. name="Elastisana">"Elastisana museum broschyr". Retrieved 17 June 2020.
  3. name="Trademarkia">"Anwerbebroschure der fa elastisana um 1960". Retrieved 17 June 2020.

External links

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